닐슨은 주요 스마트 TV 및 스트리밍 제공업체의 시청자 중복을 제거합니다.

이제 미디어 구매자와 판매자는 Roku, Hulu, Samsung, VIZIO 등에서 중복 제거된 확장된 개인 수준 리포팅에 액세스할 수 있습니다.

NEW YORK – (May 19, 2022) — Nielsen (NYSE: NLSN) has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms. With this expansion, Nielsen continues to offer the broadest coverage and deduplication in the CTV space across streaming providers and OEMs.

This expansion gives Nielsen Digital Ad Ratings (DAR) users deduplicated person-level reporting of CTV audiences across leading smart TV OEMs and streaming providers. Media buyers can better evaluate CTV inventory and unique reach in a comparable and comprehensive manner. Advertisers can now reduce advertising waste and ensure relevant ads are delivered to the right audiences across connected TV devices.

닐슨은 독점적인 공동 시청 방법론과 시장을 선도하는 종합적인 CTV 측정 솔루션을 통해 CTV 화면 앞에 있는 모든 시청자를 측정하며, 전체 CTV 지출의 75% 이상을 보고하고 있습니다.

“This is a critical step toward Nielsen ONE and the movement toward providing comparable and deduplicated metrics across all screens, 24/7 for the marketplace,” said Ameneh Atai, General Manager, Digital Audience Measurement, Nielsen. “Nielsen’s combination of CTV coverage and deduplication with person-level co-viewing leads the industry as streaming grows and represents a larger share of how people consume media.”

The expanding deduplication of CTV audiences to include new Smart TV OEM inventory is a step towards increased industry coverage provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution.