닐슨, 노르웨이에서 무선 측정 확장 계약 체결

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

2019년부터 닐슨은 2,000명의 PPM 패널을 활용하여 일관된 라디오 통화 측정을 안정적으로 제공해 왔습니다. 닐슨은 새로운 계약의 일환으로 서비스를 더욱 발전시켜 노르웨이 라디오 청취에 대한 더 깊은 이해와 대표성을 확보할 것입니다. 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

"강력한 국제 경쟁사들과 경쟁한 이번 입찰의 결과에 대해 매우 기쁘게 생각합니다. MOC는 다시 한 번 닐슨이 라디오 측정을 위한 최고의 솔루션을 제공한다는 결론을 내렸으며, 첫 계약 기간 동안의 노력에 큰 동기 부여와 보람을 느낍니다."라고 닐슨의 노르웨이 시장 리더인 라그힐드 헤로프센(Ragnhild Herlofsen)은 말합니다.

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

닐슨은 전 세계적으로 라디오 측정 분야에서 75년 이상의 경험을 보유하고 있으며, 2006년부터 노르웨이에서 라디오 청취를 측정하는 데 사용된 PPM(Personal People Meter) 기술을 비롯하여 측정 기술에 대한 다수의 특허를 보유하고 있습니다.