New York – Jan. 7, 2022 – Nielsen (NYSE: NLSN) and New York Interconnect announced that they have reached a multi-year agreement for local TV measurement in the New York Designated Market Area (DMA). New York Interconnect (NYI), is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach households in the largest advertising market in the country.
In this agreement, Nielsen’s data will enable NYI to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level. New York Interconnect also has licensed 닐슨 Ad Intel, the most comprehensive source of local and national advertising spend available today.
"닐슨의 데이터는 뉴욕 시장에서 카테고리와 광고주별로 지출된 광고비를 상세히 보여주기 때문에 NYI의 잠재 고객 발굴에 도움이 됩니다."라고 NYI의 리서치 및 데이터 담당 부사장인 벳시 렐라(Betsy Rella)는 말합니다. "우리는 영업 자료에서 닐슨 데이터를 사용하여 시장에서 제품을 포지셔닝하는 데 도움을 받고 있습니다. 또한, NYI는 닐슨 데이터를 사용하여 각 고객에 대한 게시 보고서를 작성하여 지역 케이블 광고주가 기대하는 성과를 달성할 수 있도록 '성적표' 역할을 할 수 있습니다."
“We are enthused about Nielsen’s commitment to impressions evidenced by their ‘Impressions First Initiative,’ which is designed to support the industry-wide move to impression-based buying and selling. The ability to transact on impressions fuels our cross-platform strategies and was a key factor in our decision to use Nielsen.”
“New York Interconnect is a valued client and industry leader, and we look forward to continuing to support the successful campaigns they create for their brands and advertisers,” said Catherine Herkovic, EVP, Managing Director, Nielsen Local TV. “The support for impressions-based buying as evidenced by NYI’s enthusiasm and solidarity is a testament to the imperative across the industry, and Nielsen’s progress lays the groundwork for implementing Nielsen ONE across local, national and digital measurement.”
닐슨 소개
닐슨은 오디언스 측정, 데이터 및 분석 분야의 글로벌 리더로서 전 세계 미디어와 콘텐츠를 형성하고 있습니다. 모든 채널과 플랫폼에서 사람과 사람들의 행동에 대한 이해를 바탕으로, 고객사가 현재와 미래의 잠재고객과 연결하고 소통할 수 있도록 독립적이고 실행 가능한 인텔리전스를 제공합니다.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About NYI New York Interconnect (NYI) has been an industry leader for over three decades. A joint venture among Altice USA, Charter Communications, and Comcast. NYI continues to pave the way for the future of TV media buying across all screens in the nation’s largest, most diverse, and most affluent market. Connecting to over 20 million consumers across 100+ of the most popular networks, NYI delivers advanced targeting and attribution solutions that continue to successfully prove a brand’s ROI. In this revolutionary era of TV consumption, NYI continues to navigate the ever-evolving TV landscape through its ground-breaking Audience One platform. Audience One is a multi-screen approach that integrates TV content into one holistic marketing platform that incorporates TV, digital, video on demand, live streaming, OTT, and exclusive network sponsorships for an end-to-end media plan that connects advertisers to the right consumers.
