Sydney, 28 January 2021 – 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time spent of 19% on the year prior1.
IAB Australia endorsed Digital Content Planning data, released by Nielsen for the first time today, demonstrates the huge number and diversity of media owners providing digital content and services, with Nielsen measuring Australian audiences to over 4,000 digital media owners. The new Nielsen Digital Content Planning audience data shows each of the top 10 media owners reach over half of the Australian population each month2.
닐슨 디지털 콘텐츠 플래닝은 컴퓨터, 스마트폰, 태블릿 기기에서 응답자 수준의 데이터를 활용하는 디지털 미디어 플래닝 툴입니다. 이 도구는 닐슨 디지털 콘텐츠 등급(DCR)의 시청률 순위 및 프로파일링 기능을 보완하고 확장하며, 미디어 기획자에게 미디어 구매 및 판매 활동을 지원하는 고급 기획 및 조사 도구를 제공합니다.
A wide range of content and services are represented in the list of top 20 digital media owners (parents) released by Nielsen today including platforms, communities, news organisations, retailers, financial services, government and entertainment providers each reaching over 9 million Australians a month3.
Digital content consumption measured by Nielsen covers mobile and computer devices, with 60% of adult Australians’ online time spent on smartphone, 16% on tablet and 23% on computer4. In addition, viewing content on a connected TV has increased significantly throughout 2020: 7.3 million Australians access internet content on a connected TV daily, up 26% year on year5.
출처:
- Nielsen Digital Content Ratings, Monthly Tagged, 01/01/2019 – 31/12/2020, Digital (C/M), People 2+, Total Time Spent, Text
- 닐슨 디지털 콘텐츠 기획, 2020년 11월, 2세 이상, 디지털(C/M), 텍스트, 모든 부모, 고유 타겟층.
- 닐슨 디지털 콘텐츠 기획, 2020년 11월, 2세 이상, 디지털(C/M), 텍스트, 모든 부모, 고유 타겟층.
- 닐슨 디지털 콘텐츠 기획, 2020년 11월, 2세 이상, 디지털(C/M), 텍스트, 모든 부모, 고유 타겟층.
- 2020년 9~11월 IAB 열거 보고서
IAB 호주 소개
As an independent industry association with more than 150 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community.
www.iabaustralia.com.au
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
사라 과이나치
sara.guainazzi@nielsen.com
0478409112
