탭스캔과 닐슨 스카버러를 포함한 서비스 제품군
New York, NY – Feb. 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM).
Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available.
현재 SummitMedia는 앨라배마주 버밍엄, 사우스 캐롤라이나주 그린빌-스파턴버그, 하와이주 호놀룰루, 테네시주 녹스빌, 켄터키주 루이빌, 버지니아주 리치몬드, 캔자스주 위치타, 네바다주 오마하-카운실블럭스 및 아이오와주에서 CDM 측정 서비스를 구독하고 있습니다.
SummitMedia는 미국 앨라배마주 버밍엄에 본사를 둔 통합 방송, 디지털 미디어, 다이렉트 마케팅 및 이벤트 회사입니다.
"닐슨의 측정 및 데이터 분석 역량을 활용하여 광고주 및 대행사 커뮤니티에 SummitMedia의 가치를 보여줄 수 있기를 기대합니다."라고 SummitMedia의 회장 겸 CEO인 칼 파머(Carl Parmer)는 말합니다. "소비자들의 미디어 습관은 놀라울 정도로 빠른 속도로 진화하고 있으며, 시청자 트렌드를 빠르게 파악하는 것이 필수적입니다. 지속적인 다이어리 측정을 통해 우리 팀은 보다 전략적이고 신속하게 대응할 수 있을 것입니다."
“We are proud that SummitMedia has extended and enhanced its relationship with Nielsen Audio,” said Brad Kelly, Managing Director, Nielsen. “SummitMedia has placed their trust in us to deliver an accurate and timely read on radio audiences. Equipped with CDM, SummitMedia’s talented sales pros will be well positioned to optimize revenue and attract new advertisers by delivering better, faster, keener insights to the local radio ad marketplace.”
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
닐슨
새벽 로완
Dawn.Rowan@Nielsen.com
646-654-8641
