New York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.
Following the sale of its Global Connect business in March 2021, Nielsen is now focused on delivering digital-first and global-first media solutions in three areas—measurement, audience outcomes and content services. Nielsen is combining and enhancing its industry-leading measurement solutions into a single cross-media measurement solution, Nielsen One. With an unmatched foundation of cross platform measurement, Nielsen offers a full suite of 계획 그리고 outcomes solutions for marketers and agencies to enhance their return on investments. Nielsen also continues to enhance its Gracenote content services business, delivering leading metadata and analytics for On Demand content globally.
최고 마케팅 및 커뮤니케이션 책임자인 제이미 몰다프스키는 "지난 몇 년 동안 비즈니스는 극적으로 변화했지만, 회사에 대한 인식은 같은 속도로 진화하지 못했다는 것이 분명해졌습니다."라고 말합니다. "이번 리브랜딩은 글로벌 고객과 변화하는 미디어 환경에 초점을 맞춘 전략을 통해 회사 안팎으로 새로운 닐슨을 보여줄 것입니다. 포용, 용기, 성장이라는 닐슨의 핵심 가치와 명확한 전략은 업계 및 고객과 협력하여 진화하는 시청자가 미디어를 소비하고 콘텐츠를 찾는 방식을 더 잘 이해할 수 있도록 지원하는 닐슨의 변화에 힘을 실어줄 것입니다."
The new brand identity will be unveiled at Advertising Week New York, which will be held October 18 – 21. Signage showcasing the elements of the rebranding will be prominently displayed on the fifth and sixth floors of Hudson Yards. Nielsen will also host a daily breakfast at its lounge, which will feature the new logo, images and colors, in line with the company’s new brand identity.
닐슨 브랜드 진화의 초기 요소는 다음과 같습니다:
New Logo: As a prominent representation of the company, people and brand, the new logo is playful, optimistic and smart. Inspired by the universal play button as well as ratings, the forms come together subtly to create an ‘N’ letterform in the negative space, signifying insights revealed by Nielsen’s data and the constant momentum in media.
New Brand Colors: The multitude of fresh colors speaks to the diversity and richness in media representing or containing a piece of data, a piece of music, a show, a content creator, or a member of the audience, all working together to move media forward. The green and orange triangles represent movement upwards and downwards, an expression of ratings and the popularity of content across all platforms. The red triangle nods towards the content not seen or heard. Data and insights are just as much about what people don’t choose to consume, as what they do consume.
New Brand Purpose Statement: Powering a Better Media Future for All People.
닐슨 소개
닐슨은 오디언스 측정, 데이터 및 분석 분야의 글로벌 리더로서 전 세계 미디어와 콘텐츠를 형성하고 있습니다. 모든 채널과 플랫폼에서 사람과 사람들의 행동에 대한 이해를 바탕으로, 고객사가 현재와 미래의 잠재고객과 연결하고 소통할 수 있도록 독립적이고 실행 가능한 인텔리전스를 제공합니다.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
미디어 홍보 담당자
멕 차리
meg.chari@nielsen.com
