닐슨, TVTY 인수로 TV 어트리뷰션 및 광고 인텔리전스 분야에서 시장 선도적 입지 강화

New York, NY - July 8, 2021 - Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. 

TVTY는 TV 캠페인 실행을 개선하는 다양한 결과 기능을 제공합니다. 광고주와 대행사는 TVTY의 솔루션을 통해 비즈니스에 가장 중요한 결과를 기반으로 지출을 원활하게 최적화할 수 있습니다. TVTY는 닐슨의 TV 어트리뷰션 및 Ad Intel 서비스를 보완하고 확장할 것입니다. 

Nielsen’s Chief Growth Officer and President, International, Sean Cohan said, “We’re excited to welcome TVTY into the Nielsen family. The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement. TVTY bolsters Nielsen’s ability to size an audience with analytics. Nielsen offers marketers full-funnel search, interest and sales metrics, enabling them to operate with speed and granularity. We offer valuable data insights to plan, optimize and assess the performance of spend across channels and markets. Together we will be powering a better media future for marketers.”  

엘리엇 레일학(Eliott Reilhac) TVTY CEO는 "TV 광고는 점점 더 비즈니스 성과에 따라 구매되고 최적화될 것이라고 믿습니다. 이러한 새로운 현실에 필요한 플랫폼을 구축할 수 있게 해준 열정적인 팀, 파트너, 고객들에게 감사드립니다. 오늘 닐슨의 가족이 된 것을 겸허하게 생각하며, 글로벌 규모로 우리의 비전을 달성하기에 이보다 더 좋은 곳은 없다는 것을 알고 있습니다."

TVTY is a tech company with a presence in New York, London, Madrid, Paris & Lyon and operates in more than 20 countries worldwide. TVTY offers its premium advertising solutions to top-tier brands. 

미래 예측 진술

This communication includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements include those related to the acquisition, as well as those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen’s business, the final calculation of the gain on the sale with respect to our Global Connect business, which is currently pending finalization of various estimates, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://beta.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission. Please consult these documents for a more complete understanding of these risks and uncertainties. This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law.