올해 11월 미국 원주민 유산의 달을 기념하기 위해 닐슨은 직원들을 위한 새로운 비즈니스 리소스 그룹(BRG)인 네이티브 아메리칸, 부족 및 원주민 목소리(NATIV)를 출범하여 닐슨과 전체 미디어 업계에서 원주민, 부족 및 원주민의 가시성과 대표성을 높이기 위해 노력하고 있습니다.
Charlene Polite Corley, VP, Diverse Insights & Partnerships and Executive Sponsor of NATIV, said, “Ending the erasure of Native Americans in media is long overdue. It’s time to ensure their stories are told and told authentically. I’m so proud to be an ally as NATIV’s executive sponsor and also use Nielsen’s insights to show the industry the importance of recognizing and valuing the Native American community.”
2021년 11월 15일 화요일에 열린 첫 번째 행사에서 NATIV는 네이티브 커뮤니티의 회원이자 옹호자인 NATIV의 전국 공동 리더인 제렐 올벡슨과 에릭 산테로가 주최한 닐슨의 새로운 BRG의 비전과 사명을 공유했습니다. BRG의 목표는 원주민 문화 및 미디어 리소스 공유, 커뮤니티 참여 촉진, 채용 및 유지 노력 강화 등입니다.
Leah Salgado, IllumiNative Chief Impact Officer, provided the keynote presentation for NATIV’s launch event. She shared how IllumiNative, a national Native-led nonprofit organization, strives to amplify contemporary Native voices, stories and issues to advance justice, equity and social impact. Joining in the effort to amplify Native voices, Nielsen has partnered with IllumiNative to share insights on Native representation in the media.
Supporting the Native American community is not new to Nielsen. Our company also works with Native American vendors as part of our business diversity program. Arrowhead, Nielsen’s newest diverse tech supplier, is Native American-owned. We recently launched Arrowhead’s e-commerce catalog for IT products, and Arrowhead’s CEO, Chad Hill, shared his story during a launch event with Nielsen employees.
“Working with Arrowhead is an example of how business diversity demonstrates our values of inclusion, courage and growth. By working with a diverse company like Arrowhead to develop capacity, we are driving more diversity not just in our own supply chain, but also potentially in the supply chains of our suppliers and clients,” said Jocelyn Azada, Nielsen’s Business Diversity Leader.
