닐슨, 2021 애드위크 리더스 초이스 베스트 인 테크 파트너 어워드에서 2개 부문 수상자 선정

몇 달 동안 세 차례에 걸친 Adweek 독자들의 투표를 통해 Nielsen은 2021 Adweek 리더스 초이스 베스트 인 테크 파트너 어워드에서 세 차례나 수상했습니다:

• Winner in Best in Measurements & Analytics: Digital Video
• Winner in Best in Media Planning / Attribution
• Nominee in Best Data Supplier (NC솔루션)

These readers’ choice awards represent the growing industry-wide awareness of the importance of quality data, and sophisticated measurement and planning solutions. The past pandemic-fraught months have taught many marketers the necessity of agile marketing principles and investments in the right mar-tech stack in order to maximize their ROI, according to the Nielsen Annual Marketing Report: Era of Adaptation.

Now, after a year that fundamentally challenged and shifted the media and advertising landscape marketers are preparing to face some of the toughest challenges ever:  cross-channel measurement and a cookieless future.

As consumers shift more of their time towards digital video and advertising dollars follow, it is increasingly important for media measurement to evolve towards a single, cross-media currency, 닐슨 ONE. Awards like these provide more incentive for our industry to work together to provide everyone with a simpler view of performance across all platforms and access points.

Nielsen is proud to be a part of the 2021 Adweek Readers’ Choice Best in Tech Partner Awards. You can see the full list of winners on Adweek.