Nielsen Digital Content Planning – December 2020
Sydney, 25 February 2021 – Nielsen Digital Content Planning data revealed that people were on the move during the month of December 2020, as Australians spent 21%1 more time engaging with maps and travel info content online for inspiration and directions when compared to the previous month. As we look back at December 2020, amidst the challenges of being in lockdown at that time, people still found a way to escape. As many sought out those much needed adventures, road trips and holidays, Digital Content Planning data reveals some substantial shifts in the type of online content Australians consumed as they began their end-of-year holidays throughout December.
The most substantial month-on-month increases were seen across the younger age groups. When compared to November, the largest month-on-month increases were seen for people aged 18-24, spending 33%2 more time engaging with maps and travel info content online. Significant month-on-month increases were also seen across people 35-44 (+29%2) and people 25-34 (+21%2).
TOP 10 MEDIA OWNERS – NIELSEN DIGITAL CONTENT PLANNING
구글은 2020년 12월 한 달 동안 2,000만 명의 고유 잠재고객을 확보하며 1위를 유지했습니다.
2위는 1,820만 명의 고유 잠재고객을 보유한 Facebook이 차지했으며, 3위는 1,740만 명의 고유 잠재고객을 보유한 Microsoft가 차지했습니다. News Corp. Australia가 1,620만 명의 고유 오디언스로 4위를 유지했고, 나인 엔터테인먼트가 1,540만 명의 고유 오디언스로 5위를 유지했습니다.
크리스마스 기간 동안 호주인들이 온라인 소매업체로 눈을 돌리면서 순위가 상승한 유일한 업체는 두 개의 주요 슈퍼마켓 소매업체로, 울워스는 9위에서 8위로, 콜스 그룹은 11위에서 9위로 올라 8위에서 10위로 이동한 호주 방송국을 추월했습니다.
출처:
- 닐슨 디지털 콘텐츠 계획, 2020년 12월 대 2020년 11월, 총 사용자 수, 디지털(C/M), 텍스트, 지도/여행 정보 하위 카테고리, 총 사용 시간(텍스트)
- 닐슨 디지털 콘텐츠 계획, 2020년 12월 대 2020년 11월, 18-24세, 25-34세, 35-44세, 45-54세, 55-64세, 65세 이상, 디지털(C/M), 텍스트, 지도/여행 정보 하위 카테고리, 총 사용 시간(텍스트)
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
사라 과이나치
sara.guainazzi@nielsen.com
0478409112
