Agreement Includes RADAR, the Only Nielsen Audio Service with Network Radio Commercial Ratings
New York, NY — Jan. 25, 2020 - Nielsen (NYSE: NLSN) today announced that American Urban Radio Networks (AURN) has signed a renewal agreement with Nielsen Audio. With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
아메리칸 어반 라디오 네트워크(AURN)는 미국에서 유일하게 아프리카계 미국인이 운영하는 RADAR 등급 라디오 네트워크 회사로, 주간 청취자 수가 2,500만 명이 넘으며 아프리카계 미국인 문화의 창의적인 에너지, 비전, 힘을 활용하는 독특하고 매력적인 유명인 프로그램을 제공합니다.
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
"아메리칸 어반 라디오 네트워크는 아프리카계 미국인 청취자들에게 특별한 위치를 차지하고 있으며, 이들과 관계를 지속하기로 한 것을 기쁘게 생각합니다."라고 닐슨 오디오의 수석 부사장/전국 오디오 서비스 담당자인 브루스 수포비츠(Bruce Supovitz)는 말합니다. "라디오는 18세 이상 성인의 91%가 매주 청취하는 등 아프리카계 미국인 사이에서 계속해서 많은 청중을 끌어모으고 있습니다. 아메리칸 어반 라디오 네트워크는 업계의 선두주자로서 이 많은 청중에게 지속적으로 다가가고 있습니다."
RADAR 라디오 네트워크는 닐슨에 수천 개의 제휴 라디오 방송국의 상업 허가 기록을 제공하며, 이는 약 40만 명의 응답자 데이터베이스에서 얻은 청취 정보와 병합됩니다. 이러한 책임감을 바탕으로 RADAR는 네트워크의 향후 시청률에 대한 최상의 예측과 네트워크 라디오 구매를 위한 신뢰할 수 있는 높은 수준의 지표를 제공할 수 있습니다.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About American Urban Radio Networks American Urban Radio Networks (AURN) is the only African American owned RADAR rated radio Network in the United States. Minority certified with over 500 stations nationwide, AURN reaches an estimated 25 million listeners each week. AURN Networks provides the advertising community with two broadcast networks, as well as social media and digital capabilities. AURN handles advertising sales, marketing and promotions for the morning commute featuring programs hosted by EBRO of New York’s HOT 97 and from Atlanta, Yung Joc with Streetz Morning Takeover. Afternoons and evenings programming features Nessa On Air and Quiet Storm with Lenny Green. AURN is the only African American broadcaster with a bureau in the White House. Additionally, AURN is the home of the AURN Inspirational Network with 24/7 programming including “The Come Up With Tye Tribbett”, “The Bobby Jones Radio Show”, Stellar Award-winner Liz Black, host of “Inspirations with Liz Black” and Grammy Award-winning Hezekiah Walker, host of “The Hezekiah Walker Show”. The weekend programming highlights include the widely acclaimed “Marvin Sapp Radio Show” and the #1 Urban Gospel Countdown Show in the US, “The Hezekiah Walker Gospel Countdown” and Most Requested Live with Romeo. AURN has offices and bureaus in New York, Atlanta, Chicago, Pittsburgh, Los Angeles, and Washington, D.C. Visit us online at aurn.com, Twitter, and 인스타그램.
Contact
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
917-226-8022
