Auckland, New Zealand — Aug. 21, 2020 — Nielsen and ThinkTV New Zealand are excited to confirm the first step is being taken to measure television audiences across multiple platforms, screens and devices.
올해 10월부터 12~18개월에 걸쳐 기존 닐슨 텔레비전 시청률 측정(TAM) 패널에 500개의 스트리밍 미터가 도입될 예정입니다. 내년부터는 이 개선 사항에는 선형 TV 시청 외에 가정 내 모든 인터넷 지원 디바이스에 대한 시청 측정이 포함될 예정입니다.
이 측정은 처음으로 방송사 주문형 비디오 사이트에서 얼마나 많은 사람들이 얼마나 많은 시간을 소비하고 있는지를 보여주고 YouTube 및 Netflix와 같은 다른 비디오 플랫폼의 시청을 측정합니다. 궁극적으로 닐슨 TAM 패널에 스트리밍 측정기를 도입함으로써 방송사에게 총 콘텐츠 뷰의 토대를 제공할 수 있게 되었습니다.
Tony Boyte, Nielsen’s Executive Director — “The introduction of a streaming meter measurement to the Nielsen TAM Panel is a major milestone for the New Zealand Media Industry. This technology provides transparency in the measurement of video streaming for broadcasters allowing them to more effectively monetise their content in the future. We’re excited to partner with NZ broadcasters in being one of the first countries around the world to be introducing this new measurement technology.”
Jonathan Symons, Marketing Director, TVNZ — “We’re thrilled to be part of the NZ TV industry that’s bringing streaming meters into the Nielsen panel. We’re seeing significant growth in all things streaming from simulcasting to catch up content to exclusive to OnDemand viewing – and streaming meters are a big step to us further understanding the dynamics of overall broadcast TV and online viewing. Bring it on.”
Glen Kyne, Commercial Director, MediaWorks — “We have all seen television audiences flourish this year; however we also know that our audience is not only watching on the screen, but consuming our great content across all connected devices. For too long, the traditional linear only audience measurement has not reflected the reality of how our audiences engage with us. It’s now time for the industry to unlock the scale of the audiences we serve, no matter how they consume our content, and add value back to the industry by bringing insight and intelligence to our total viewing audience. This is the first step and we are excited to shortly bring you these additional insights to show that television is the most effective platform in driving ROI for our advertisers.”
Steve Bayliss, Chief Creative Officer, Sky — “As SKY progresses on our goal to accelerate our streaming services offer to best meet the changing needs of our customers, it is a very exciting development to have Nielsen, our viewership measurement partner, join us on the journey.”
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
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bashar.basheer@nielsen.com
+64 21 429 835
