New York, NY – Oct. 7, 2020 - Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
RRC는 독립적인 비영리 조사 기관으로, 닐슨과 계약하여 비영리 라디오 방송국의 지역 시장 잠재고객 추정치를 산출합니다. RRC는 방송국 관리자, 프로그래머, 마케팅 및 개발 전문가에게 서비스를 제공합니다. 1981년 Tom Church가 14명으로 구성된 연합으로 설립한 RRC는 수백 명의 비상업적 가입자를 보유하고 있습니다.
“As a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations,” said Joanne Church, President of the RRC. “Nielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides.”
"라디오 리서치 컨소시엄은 비영리 라디오를 대표하는 업계에서 독보적인 위치를 차지하고 있으며, 우리는 수년 동안 신뢰 관계를 유지해 왔습니다."라고 닐슨 오디오의 전무 이사 브래드 켈리(Brad Kelly)는 말합니다. "업계 환경이 계속 진화함에 따라 RRC는 여전히 소중한 협력자이며, 비영리 방송국이 보험사에게 상품을 선보이고 프로그램 및 마케팅 목표를 달성하는 데 필요한 포괄적인 인사이트를 지속적으로 제공할 수 있게 되어 기쁩니다."
In April, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). In August 2019, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
917-226-8022
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
무선 연구 컨소시엄
조앤 처치
jchurch@rrconline.org
301-774-6686
