New York, NY – April 8, 2020 – Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium Inc. (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM).
는 비영리 독립 리서치 회사로, 비영리 라디오 방송국에 오디언스 데이터를 제공하는 데 전념하고 있습니다. RRC는 닐슨과 계약을 맺고 현지 시장 오디언스 추정치를 생성합니다. 이제 CDM 시장의 비영리 라디오 방송국은 언더라이팅, 프로그래밍 및 마케팅 목적으로 사용할 수 있는 월간 데이터 추정치를 라이선스할 수 있게 됩니다.
라디오 리서치 컨소시엄의 회장인 조앤 처치는 "닐슨 연속 일기 측정에 액세스하면 비영리 라디오 방송국에 시청자 데이터를 제공하려는 우리의 사명을 더욱 강화하는 데 도움이 될 것입니다."라고 말했습니다. "비영리 라디오 방송국이 보험사를 찾고 프로그램 및 마케팅 전략을 계획할 때, 이제 라디오를 다른 형태의 미디어와 공평한 경쟁의 장에 올려놓을 수 있는 정교한 인사이트를 제공할 수 있게 되었습니다."
Nielsen earlier this month announced that Cumulus Media, a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services and added CDM for 120 stations across 24 markets. This was preceded by an announcement last year that iHeartMedia, Inc., would advance radio attribution by supporting Nielsen Media Impact and CDM in Nielsen Audio’s four-book markets.
“Another important organization in the audio space has provided support for Nielsen’s Continuous Diary Measurement, and the Radio Research Consortium holds a unique place in the industry, representing non-commercial radio,” said Brad Kelly, Managing Director, Nielsen Audio. “The diversity of the radio industry ecosystem requires advanced analytics and we are excited that Radio Research Consortium has found Continuous Diary Measurement to be an indispensable part of their measurement capabilities, affirming the utility and value of CDM to non-commercial radio.”
Last August, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
646-654-8641
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
무선 연구 컨소시엄
조앤 처치
jchurch@rrconline.org
301-774-6686
