팟캐스트 청취자의 구매 습관과 일치하는 인사이트를 제공하는 서비스
New York, NY – Oct 21, 2020 – Nielsen (NYSE: NLSN) today announced that NPR is now a subscriber to Nielsen’s Podcast Buying Power service. As a new subscriber to Nielsen’s service, NPR will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage.
Currently counting over 12 major podcast companies as subscribers, Nielsen’s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen’s Podcast Buying Power featured over 150 of the largest podcast programs in its database.
“Since 2005, NPR has been a leader in podcasting, and consistently has the largest number of top-ranked podcasts each month,” said Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR.
Only Nielsen, with its extensive 스카보로 category database, has this type of advertiser connection with podcasting. Nielsen Podcast Buying Power service has the ability to capture results for specific programs and tie them back with over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers, and more. These easy-to-use reports are generated from web-based software and have a two time per year data release.
"NPR은 지구상에서 가장 존경받는 미디어 조직 중 하나이며, 팟캐스트를 활용하여 세계적 수준의 저널리즘과 스토리텔링을 제공하는 진정한 선구자입니다."라고 닐슨 오디오의 전무이사 브래드 켈리(Brad Kelly)는 말합니다. "닐슨은 NPR과의 오랜 관계를 확장하여 팟캐스트 바잉 파워 서비스에 포함하게 된 것을 매우 자랑스럽게 생각합니다. 오디오 소비에 대한 새로운 차원이 추가되어 시장에 큰 도움이 될 것입니다."
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
646-654-8641
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
