성격 특성별 소비자 이해는 광고 타겟팅의 새로운 활로입니다.
HONG KONG, May 11, 2020— Nielsen Media today announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen’s proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better.
In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global psychographic personality test that has been taken by over 40 million people. VisualDNA enables Innity to run personality-based marketing campaigns with highly customized messages, all with the grand goal to enhance ad resonance and boost campaign performance. Depending on campaign types, marketers can target audiences by demographics, lifestyle, brand preference, personality and shopping personality.
성격 및 쇼핑 성향 고객 데이터는 VisualDNA 출시의 핵심 요소입니다. 일부 소비자들은 끊임없이 새로운 아이디어와 새로운 브랜드를 체험할 기회를 찾는 반면, 다른 소비자들은 변화에 더 저항하는 경향이 있습니다. 성격 기반 오디언스 데이터는 브랜드가 다양한 인간의 핵심 특성인 개인의 동기와 습관을 기반으로 소비자를 보다 정확하게 타겟팅할 수 있게 해줍니다. 따라서 광고 예산을 보다 정확하고 현명하게 사용할 수 있습니다.
"지난 몇 년 동안 닐슨 미디어는 닐슨의 독점적인 데이터 자산을 개발하는 데 주력해 왔으며, VisualDNA는 그 핵심 제품 출시입니다. VisualDNA는 마케터에게 개인의 동기와 습관을 기반으로 타겟팅할 수 있는 기능을 제공함으로써 타겟팅의 정확성을 높인다는 점에서 매우 강력합니다. 이러한 타겟팅 정확도 향상은 어려운 시장 상황 속에서 마케팅 성공을 보장하는 데 특히 유용합니다."라고 닐슨 홍콩의 미디어 담당 부사장인 클레어 루이는 말합니다.
“Since inception, Innity’s main objective is to deliver a diverse range of data drivers, interactive and engaging solutions to advertisers. Our exclusive partnership with Nielsen and its VisualDNA product, further strengthen our motto of bringing the right message to the right audience at the right time. VisualDNA helps advertisers to understand consumers’ mindset and in return ensure successful marketing initiatives,” said, Andrew Lim, Managing Partner, Innity Hong Kong.
이니티 소개
Innity is a leading online media company in Asia that offers best in class data-driven ad tech solutions that combines creative programmatic, ad-serving, data management, audience targeting, and high-quality user engagement to publishers and some of the world’s largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with over 300 staff to-date
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨 홍콩
티파니 장
tiffany.tsang.consultant@nielsen.com
+852 28803428 / 9243 8853
