- 시장 전반에 걸친 포괄적인 스폰서십 데이터를 손쉽게 활용하세요.
- 단일 데이터 도구에서 신뢰할 수 있는 닐슨 데이터 세트
- 엔드투엔드 스폰서십 의사 결정 기능
Sydney, Australia: 6 August 2020: Global measurement company, Nielsen, has launched in Australia, SPONSORLAB.
스폰서랩은 스포츠 업계에 총체적인 파트너십(스폰서십) 지원을 제공하는 직관적인 데이터 시스템입니다. 이 시스템은 닐슨의 강력한 기존 개별 데이터 세트를 활용합니다.
Modelling Nielsen’s individual data sets within the lab allows users to control inputs and variables important to the appraisal of sponsorship rights – including property health status, consumer category connections, asset bundling and market level valuations.
스폰서랩에 입력되는 닐슨 제품은 다음과 같습니다: 스포츠24, 스포츠링크, 팬링크, N-SCORE, 소셜 콘텐츠 평점 스포츠, 권리 가치 평가 등이 있습니다.
스폰서랩은 이러한 기존 데이터 세트에 생동감을 불어넣어 사용자가 호주 스포츠 환경을 쉽게 평가할 수 있도록 지원합니다. 이를 통해 사용자는 주요 스폰서십 자산의 성과를 평가하고 스폰서십 권리의 실제 시장 가치를 이해할 수 있습니다.
스폰서랩 플랫폼은 크게 두 단계로 구성됩니다:
- Property Selection Scorecard: identifying and benchmarking best fit properties in market, delivering adaptable, indexed market metrics against desired brand objectives
- Market Valuation Toolkit: providing the ability to build asset offerings, predict asset values and apply market relative benchmarks for sponsorship negotiations & decision making
Glenn Channell, Head of Product Pacific, Nielsen Sports said, “SPONSORLAB powers up decision making capabilities for industry practitioners, allowing selection, construction and valuation of sponsorship properties and portfolios. Our data coverage ensures an independent and competitive assessment of the entire landscape for sponsorship trading purposes. SPONSORLAB allows for robust assessment across any event, league, team or venue in the market.”
Scott Gillham, Head of Sport Pacific, Nielsen Sports said, “Nielsen Sports sits on a vast array of existing Nielsen datasets currently used and trusted across our client base. Whilst all serve an individual purpose, “making them talk to one another” has been a key priority for the business. SPONSORLAB delivers against this priority, moving towards a singular, efficient and independent sponsorship decision making tool for clients.”
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com
Contact
닐슨
사라 과이나치
sara.guainazzi@nielsen.com
0478409112
