New York, NY—April 2, 2020—Nielsen (NYSE: NLSN) and Sinclair Broadcast Group Inc. (Nasdaq: SGBI) today announced a multi-year renewal agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Sinclair’s 191 local television stations and one regional cable news channel in 89 markets, 22 regional sports network brands, several Digital Television Networks, as well as its cable network Tennis Channel. This agreement includes Nielsen Scarborough, Ad Intel, Arianna and Grabix, as well as Digital in TV ratings measurement in select markets and platforms.
“As Sinclair has acquired and diversified its portfolio of media platforms, Nielsen’s solutions continue to be utilized across these assets including local TV measurement solutions for regional sports networks and out-of-home services,” said Catherine Herkovic, EVP and Managing Director, Nielsen Local. “We are proud to extend our longstanding alliance with Sinclair to power its strategic measurement initiatives that deliver bottom-line results relied upon by advertisers.”
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its Local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
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닐슨은 오디언스 측정, 데이터 및 분석 분야의 글로벌 리더로서 전 세계 미디어와 콘텐츠를 형성하고 있습니다. 모든 채널과 플랫폼에서 사람과 사람들의 행동에 대한 이해를 바탕으로, 고객사가 현재와 미래의 잠재고객과 연결하고 소통할 수 있도록 독립적이고 실행 가능한 인텔리전스를 제공합니다.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Contact
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새벽 로완
dawn.rowan@nielsen.com
646-654-8641
