모든 TV 솔루션을 활용하는 지역 텔레비전 방송국
New York, NY – April 9, 2020 – Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.
"지역 측정이 점점 더 복잡해짐에 따라 모든 시장에 배포하는 종합적인 도구 모음에 닐슨 데이터를 포함하게 되어 기쁘게 생각합니다."라고 Scripps의 로컬 미디어 사장인 Brian Lawlor는 말합니다. "닐슨을 파트너로 삼아 앞으로도 시청자, 광고 파트너 및 지역사회에 최고 수준의 서비스와 전문성을 제공할 수 있을 것이라 확신합니다."
"스크립스는 업계에서 가장 혁신적인 방송사 중 하나이며 광고주에게 기존 및 디지털 플랫폼에서 시청자에게 도달할 수 있는 기회를 제공하는 선두주자입니다."라고 닐슨 로컬의 전무이사 겸 부사장인 캐서린 허코비치(Catherine Herkovic)는 말합니다. "스크립스와의 오랜 관계를 지속하고 닐슨의 고유한 솔루션 제품군을 사용하여 주요 시청자에게 최고의 수익을 창출하는 방법에 대해 협력하게 되어 매우 기쁘게 생각합니다."
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Scripps E.W. 스크립스 컴퍼니 (NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multi platform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
Contact
닐슨
새벽 로완
dawn.rowan@nielsen.com
646-654-8641
E.W. 스크립스 컴퍼니
카리 웨딩턴
Kari.wethington@scripps.com
513-977-3763
