Nielsen to Deliver Rating Services for Nexstar’s 197 Local Television Stations, National Unwired Ratings, Digital Subchannels, Antenna TV and National Distribution of WGN America
New York, NY, and Irving, Texas – January 6, 2020 – Nielsen (NYSE: NLSN) (“Nielsen”) and Nexstar Media Group Inc. (NASDAQ: NXST) (“Nexstar”) today announced a multi-year agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group, including 197 local television stations and digital subchannels in 115 markets, and national ratings for cable entertainment network WGN America and digital network, Antenna TV.
Under the terms of the agreement, Nielsen will also provide Nexstar with its Scarborough Qualitative Service, which offers actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of today’s consumers, as well as several cross-platform solutions and digital measurement services including Digital TV Ratings (DTVR), Digital Content Ratings (DCR) and Digital Ad Ratings (DAR). In addition, Nielsen will be providing supplementary support services such as Rhiza, Grabix, Prime Lingo and County Coverage to all of Nexstar’s local markets, as well as measurement of the Nexstar unwired universe that today reaches more than 69 million television households across 43 states.
"넥스스타 미디어 그룹은 광고주의 수익과 이익을 창출하는 데 있어 오랜 기간 입증된 기록을 보유한 방송 업계의 진정한 리더입니다."라고 닐슨의 미디어 부문 총괄 부사장 피터 브래드버리(Peter Bradbury)는 말합니다. "넥스스타와의 제휴를 통해 닐슨의 고유한 측정 서비스 제품군을 활용하여 지역 리니어 TV, 케이블, 모바일, 데스크톱 및 오버더톱에 걸쳐 시청자 인사이트를 제공하는 크로스 플랫폼 통화를 구축할 것입니다. 모든 방송국이 비즈니스 목표를 달성하고 광고주에게 가치와 결과를 제공하는 데 필요한 도구를 갖출 수 있도록 넥스스타와 적극적으로 협력할 것입니다."
"넥스스타와 닐슨의 전사적인 관계를 통해 넥스스타의 프로모션, 뉴스 및 광고 영업팀은 닐슨의 모든 시청률과 모든 넥스스타 시장의 모든 플랫폼에서 통합된 시청률 데이터를 활용할 수 있게 되었습니다."라고 넥스스타 방송의 사장 티모시 부쉬(Timothy Busch)는 말합니다. "닐슨의 115개 시장 전체에 걸쳐 통합 시청률 측정을 제공하는 넥스스타의 능력은 검증된 시청 및 소비 데이터를 통해 지역 및 전국 광고 고객에게 최고의 서비스를 제공하려는 전사적인 노력을 더욱 뒷받침할 것입니다."
Busch continued, “The combination of Nielsen’s ratings data and qualitative products will provide additional insight into consumer viewing across all screens, enabling Nexstar to serve advertisers with the solutions required to seamlessly connect linear and digital behavior and help businesses drive growth. Our sales teams will share hard data with advertisers — large or small, national or local – to present the strategic benefits of impression measurement which will allow brands and advertisers to maximize the reach and effectiveness of their spending across every available media channel.”
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Nexstar Media Group, Inc. Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
Contact
닐슨
던 로완, 글로벌 미디어 커뮤니케이션 부문 부사장
dawn.rowan@nielsen.com
646-654-8641
넥스스타
Gary Weitman, EVP & Chief Communications Officer
Gweitman@nexstar.tv
312-222-3394
넥스스타
Bill Sally, 영업 담당 부사장, Nexstar Broadcasting, Inc.
bsally@nexstar.tv
972-373-8800
JCIR
조셉 자포니, 제니퍼 노먼
nxst@jcir.com
212-835-8500
