텔레비전 시청자 추정치
New York, NY — Oct. 8, 2020 — An estimated 57.9 million people tuned in to watch the first and only vice presidential debate of the 2020 election on Wednesday, Oct. 7, 2020. The debate was hosted at the University of Utah in Salt Lake City, Utah, and featured Democratic Vice Presidential Nominee Kamala Harris and Republican Vice Presidential Nominee Mike Pence.
방송 범위는 네트워크에 따라 다르지만, 18개 방송사가 동부 표준시 기준 약 오후 9시부터 오후 11시까지 생방송 또는 녹화방송을 진행했습니다.
아래 차트는 이러한 네트워크의 평균 시청자 수를 합산한 수치입니다. 이 권고의 2020년 총 시청자 수에는 집 밖(OOH) 시청과 커넥티드 TV(CTV) 시청이 포함된다는 점에 유의해야 합니다. 텔레비전으로 중계되는 정치 이벤트의 경우 CTV의 기여도가 11%에 달할 수 있습니다.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
마이클 레세노
Michael.Receno@Nielsen.com
살 투제오
Sal.Tuzzeo@Nielsen.com
