계약에는 라디오 시청률에 대한 지역 닐슨 미디어 영향 라이선스가 포함됩니다.
New York, NY – June 8, 2020 – Nielsen (NYSE: NLSN) and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets. National Media is subscribing to Nielsen Voter Ratings to understand the delivery of program audiences to voters as well as to voter data in Local Nielsen Media Impact, providing the company with local cross-media planning capabilities for political campaigns. National Media currently subscribes to Nielsen’s national and local TV ratings and Nielsen Scarborough. In addition, National Media recently licensed audio data within Local Nielsen Media Impact, which enables TV, radio and digital planning.
버지니아주 알렉산드리아에 본사를 둔 내셔널 미디어는 기업 평판, 정치 및 협회 캠페인을 전문으로 하는 선도적인 미디어 구매 대행사입니다. 이 회사는 고객을 위해 모든 매체에서 미디어 캠페인을 계획하고 관리하여 주요 메시지가 적절한 오디언스에게 도달할 수 있도록 합니다.
Nielsen’s complete measurement and comprehensive geographic coverage, including over-the-air homes, provides a representative view of persons-level viewing by age, ethnicity and behavior, and ensures the opportunity to reach key voter segments. Only Nielsen offers a holistic and representative view of local audiences, delivering monthly voter based insights that are based on person’s-level data. In addition, Local Nielsen Media Impact provides agencies with unparalleled ability to understand how different combinations of media can deliver media KPIs such as reach, frequency and GRPs in local markets for standard buying demographics as well as specific consumer targets.
"11월 선거 경쟁이 계속 가속화되고 미디어 습관이 진화함에 따라 유권자들의 미디어 소비 방식에 대한 정확하고 시기적절한 정보를 확보하는 것이 기관에게 매우 중요합니다."라고 내셔널 미디어 리서치, 기획 및 배치 담당 부사장인 아담 와이즈(Adam Wise)는 말합니다. "우리 팀은 닐슨 유권자 평가가 주요 잠재 고객에 대한 향상된 시각을 제공할 것이라고 확신합니다."
닐슨의 지역 에이전시 팀 상무이사 댄 말메드는 "내셔널 미디어와의 관계를 지속적으로 확대하게 되어 기쁘게 생각합니다."라고 말했습니다. "우리는 내셔널 미디어가 라디오를 포함한 진정한 지역 크로스 미디어 계획을 통해 이번 2020년 선거 기간 동안 잠재 유권자들이 미디어를 소비하는 방식을 포괄적으로 이해할 수 있기를 기대합니다."
In January, Nielsen announced the launch of an enhanced cross-platform version of its syndicated solution, Nielsen Voter Ratings, expanding it to 208 markets, which enables media buyers and sellers to more effectively reach and understand the media preferences of potential voters. Rooted in national and local TV, audio and digital currency data, and leveraging the power of national voter registration data, Nielsen Voter Ratings combines advanced meter technology, big data, people-powered panels and voter registration data to provide monthly voter based insights based on persons level data. Nielsen Voter Ratings feature scale, coverage and representation of all voter and viewer types in 208 markets including broadcast only and over-the-top homes, an important segment of the viewing population.
Last year, Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV, radio and digital, announced that it expanded to include 19 additional markets. Local NMI enables agencies, advertisers and media sellers to plan media for advanced audience segments in 44 designated market areas (DMAs)—inclusive of all 48 Portable People Meter (PPM) metros—representing 25 Local People Meter and now 19 TV Set Meter markets. In addition, Local NMI expanded in December of last year to include digital as a media type for planning.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
917-226-8022
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
