팟캐스터와 브랜드에 장르별 팟캐스트 청취자와 구매 습관을 일치시키는 강력한 인사이트를 제공하는 서비스입니다.
New York, NY – Jan. 29, 2020 – Nielsen (NYSE: NLSN) today announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix.
IPG는 18개 장르와 90개 이상의 개별 팟캐스트 타이틀을 아우르는 팟캐스트 인사이트에 액세스하여 다양한 소비자 구매 행동 패턴과 서비스 이용에 대해 상호 참조할 수 있게 됩니다.
Now, with 10 podcast companies subscribing, Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.
광범위한 스카버러 카테고리 데이터베이스를 보유한 닐슨만이 팟캐스트와 이러한 유형의 광고주를 연결할 수 있습니다. 닐슨 팟캐스트 청취자 구매력 서비스는 35,000명 이상의 응답자로 구성된 유효 표본을 보유하고 있으며 특정 프로그램에 대한 결과를 캡처할 수 있습니다. 또한 18개 팟캐스트 장르, 2,000개 이상의 소매/구매 계획 카테고리, 보험사, 자동차, 퀵서비스 레스토랑, 주택 개선 소매업체 등 특정 브랜드명을 가진 수백 개의 광고주에 대한 팟캐스트 청취에 대한 인사이트를 제공합니다. 사용하기 쉬운 이 보고서는 웹 기반 소프트웨어에서 생성되며 1년에 두 번 데이터를 공개합니다.
“IPG Mediabrands is redefining how media, technology and data power our client’s marketing in today’s dynamic marketplace,” said Brian Hughes, EVP of Audience Intelligence and Strategy at MAGNA. “We are excited about the value that this data will provide in servicing all of the agencies with the insights and intelligence paramount for the success of monetization opportunities. This is beneficial to us, and the industry as a whole, as the rapidly growing podcast industry is requiring meaningful data to make sense of listenership.”
“We are delighted to welcome IPG Mediabrands as our first agency client to subscribe to Nielsen’s Podcast Listener Buying Power Service,” said David Hohman, EVP & Managing Director for Nielsen Global Media’s demand-side business. “IPG Mediabrands integrates speed, agility and data smarts into every aspect of their business. As they continue to keep pace with changing consumer behavior, we look forward to empowering them with insights that will propel their clients’ business forward and maximize campaign spend to its full potential.”
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $39 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 12,000 marketing communication professionals in more than 130 countries. For more information, please visit www.ipgmediabrands.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
646-654-8641
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브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
IPG 미디어 브랜드
크리스 존스
Christopher.jones@mbww.com
212-883-3799
