계약에는 엔트라비전의 22개 주요 스페인어 시장에 대한 현지 TV 등급 서비스, 오디오 및 디지털 등급이 포함됩니다.
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
"엔트라비전이 히스패닉 및 라틴계 소비자들의 참여를 지속적으로 유도하고 있기 때문에, 멀티 플랫폼 전략을 실행할 때 스페인어 시청자를 측정할 수 있는 TV 방송국의 준비가 필수적입니다."라고 엔트라비전의 CRO인 칼 마이어(Karl A. Meyer)는 말합니다. "스페인어 시청자를 직접 측정하거나 히스패닉 시청률을 완벽하게 대표할 수 있는 다른 회사는 없기 때문에 닐슨의 스페인어 시청자 측정 능력은 이번 결정에 중요한 요소였습니다."라고 말합니다.
Entravision은 또한 방법론 개선을 위한 닐슨의 노력과 세분화된 미디어 환경에서 오디언스를 측정할 수 있는 능력을 닐슨을 선택하는 데 있어 중요한 고려 사항으로 꼽았습니다.
"엔트라비전은 미국, 멕시코 및 기타 라틴 아메리카 시장에서 라틴계 시청자의 참여를 유도하는 것으로 유명한 글로벌 미디어 회사이며 히스패닉 시장의 업계 리더입니다."라고 닐슨 로컬 TV의 부사장 겸 전무이사인 캐서린 허코비치(Catherine Herkovic)는 말합니다. "엔트라비전과의 관계를 확장하게 되어 기쁘게 생각합니다. 닐슨은 전체 시청자를 측정하고 전체 시청자를 대표할 수 있도록 최선을 다하고 있습니다. 닐슨은 다양성에 대한 엔트라비전의 헌신을 공유하며, 이를 지원하기 위해 최근 지역 TV 비즈니스에 상당한 투자를 단행했습니다. 닐슨은 다양한 시청자를 포착하는 진정한 인당 시청률 측정을 제공할 수 있는 유일한 기업입니다."
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
646-654-8641
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
