New York, NY – Oct. 29, 2020 – Nielsen (NYSE: NLSN) and Cunningham Broadcasting Inc. in Baltimore, Md., have reached a multi-year renewal agreement for local TV measurement. Cunningham Broadcasting is subscribing to local market data for stations including WATM-ABC, WWCP-FOX (Johnstown-Altoona-St College PA) and WTAT-FOX (Charleston-SC). The new agreement also includes the industry leading Nielsen Scarborough local qualitative service.
"닐슨과 다시 협력하게 되어 기쁩니다."라고 커닝햄 브로드캐스팅의 사장인 마이클 앤더슨(Michael Anderson)은 말합니다. "제품 및 서비스 제품군은 우리와 우리 고객에게 엄청난 혜택을 제공할 것입니다."
커닝햄 방송국은 펜실베이니아와 사우스 캐롤라이나의 전통적인 방송 및 디지털 플랫폼에서 지역 뉴스, 날씨, 스포츠, 오리지널 프로그램을 통해 지역 사회 봉사 및 공공 업무에 전념하고 있습니다.
닐슨 로컬의 부사장 겸 매니징 디렉터인 캐서린 허코비치(Catherine Herkovic)는 "닐슨의 향상된 지역 TV 시청률 데이터 측정 기능을 통해 WATM-ABC, WWCP-FOX 및 WTAT-FOX를 다시 만나게 되어 기쁘며, 이 전례 없는 시기에 이들의 성공을 지원하기 위해 함께 협력하기를 기대합니다."라고 말했습니다. "우리의 핵심 데이터와 스카버러의 정성적 정보는 지역 광고주들이 타겟 소비자를 어디서 찾을 수 있는지 파악하는 데 도움이 될 것입니다.
“We also recently announced the addition of Comcast return-path data (RPD) to measurement in 47 RPD+ markets effective in January 2021,” added Herkovic. “The addition of these data to the measurement of these markets brings increased sample size and stability as well as reliability of the data. With Nielsen’s currency-grade, representative measurement, the stations will be well positioned to demonstrate the full value of their linear, over-the-air and digital audiences to accelerate growth.”
Last October, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
917-226-8022
