댈러스, 애틀랜타, 시카고의 지역 닐슨 미디어 임팩트도 계약에 포함됩니다.
New York, NY – March 3, 2020 – Today, Nielsen (NYSE: NLSN) announced that Cumulus Media (NASDAQ: CMLS), a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 24 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets.
"우리는 닐슨과 협력하여 오디오로 변화하는 소비자 환경을 측정하는 방법을 발전시키고자 합니다. 이번 확장으로 지속적인 다이어리 측정과 로컬 닐슨 미디어 임팩트가 광고 성과를 높이는 데 어떻게 도움이 되는지 이해하는 한편, 앞으로 지역 방송국 콘텐츠와 전국 네트워크 콘텐츠의 오디오 참여를 측정하기 위해 협력할 수 있게 되었습니다."라고 Cumulus Media의 운영 담당 부사장 밥 워커는 말합니다.
닐슨 오디오의 전무이사 브래드 켈리는 "닐슨은 큐뮬러스 미디어와의 관계를 확장하고 확장하게 된 것을 높이 평가합니다."라고 말했습니다. "Cumulus Media와 웨스트우드 원 네트워크는 데이터의 힘을 활용하여 라디오/오디오의 가치와 광고 생태계에서 점점 더 강력한 위치를 입증하는 새롭고 창의적인 방법을 개발하는 데 있어 업계 선두에 서 있습니다."
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
This past May, Nielsen announced the expansion of Local NMI into 44 local markets. Local NMI provides unparalleled local media planning and cross-platform optimization including TV, radio and digital outlets in each of the 44 Local NMI markets.
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Cumulus Media CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
Contact
닐슨
새벽 로완
Dawn.Rowan@nielsen.com
646-654-8641
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
917-224-8246
