Scott N. Brown, Nielsen’s GM of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at No. 12 on this year’s list, along with other well-known CEOs and C-suite level executives from prominent companies in the media industry.
Broadcasting+Cable’s “2020 Watch List” recognizes trailblazers in the television industry who are leading the charge in redefining television for the future.
"2020년은 모두에게 힘든 한 해였지만, 그럼에도 불구하고 업계는 더 나은 미래를 위해 오디언스 측정을 재정의하는 데 도움이 되는 큰 성과를 거둘 수 있었습니다. 콘텐츠와 광고를 매일 더 매력적으로 만드는 데 전념하는 업계 최고의 전문가들과 함께 이 리스트에 이름을 올리게 되어 영광입니다."
Scott N. Brown, 잠재고객 측정 부문 GM
Since becoming general manager of Nielsen’s audience measurement in August 2020, Scott has led the charge in transforming Nielsen’s approach to audience measurement. He has stewarded Nielsen’s digital transformation vision, the inclusion of addressable measurement into the national TV currency, while expanding CTV coverage of additional smart TV manufacturers 그리고 digital-first platforms. These strategic changes have helped build momentum for Nielsen’s complete overhaul of its measurement system and the introduction of the company’s vision for cross-media measurement, Nielsen ONE.
"오늘날 광고주와 퍼블리셔는 그 어느 때보다 여러 플랫폼에서 보다 비교 가능하고 포괄적인 지표를 제공하는 측정이 필요합니다. 저희는 Nielsen ONE 를 통해 업계 전체가 수용하고 거래할 수 있는 크로스 미디어 솔루션을 제공하기 위한 노력을 배가하고 있습니다. 이를 실현하기 위해 업계와 협력하게 되어 매우 기쁩니다."라고 Scott은 말했습니다.
Prior to being named general manager of audience measurement, Nielsen’s flagship products, Scott served as Nielsen Global Media’s Chief Technology Officer (CTO) for measurement. As CTO, he transformed the infrastructure and modernized television audience measurement by migrating its TV ratings systems to the cloud.
