네덜란드에서 닐슨 디지털 광고 등급이 적용된 YouTube 인앱 사용 가능

DIEMEN – June 3, 2019 – As of today, Nielsen is expanding the measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Greece, Hong Kong, Hong Kong, Hungary, India, Indonesia, Ireland, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and United Arab Emirates.

닐슨 디지털 광고 등급을 통한 YouTube 인앱 측정은 이미 미국, 호주, 캐나다, 프랑스, 독일, 이탈리아, 일본, 영국에서 제공되고 있습니다. 이번 서비스 확장을 통해 닐슨은 34개국의 데스크톱 및 모바일 웹 브라우저에서 YouTube 광고를 측정할 수 있게 되었습니다. 이를 통해 마케터들은 모든 기기에서 YouTube 온라인 캠페인의 도달 범위에 대한 독립적이고 종합적인 인사이트를 얻을 수 있습니다.

With this expansion, Nielsen Digital Ad Ratings customers will have access to data about age and gender of consumers who see advertising via YouTube’s mobile app, as well as information about reach, frequency and Gross Rating Points (GRPs). YouTube ads measure uses the same methodology used for other apps in Digital Ad Ratings. As a result, both media buyers and sellers are able to use truly comparable and deduplicated, people-based metrics in their media planning and execution.

닐슨 디지털 광고 등급을 통해 퍼블리셔, 광고주 및 미디어 대행사는 TV에서 사용되는 것과 유사한 지표를 활용하여 YouTube의 잠재고객을 더 잘 이해할 수 있습니다.

“With more people watching video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is critical to getting a complete picture of media usage, especially as YouTube is ahead of much of the mobile video advertising in these countries. takes into account,” said Denis Rochat, Media Leader, Nielsen Benelux . “We are proud to provide the market with independent insight into the reach of online campaigns on YouTube in the context of broader video consumption.”