양성 평등, 일과 삶의 균형, 그리고 개인의 발전: 이는 세계 여성의 날을 맞아 닐슨 싱가포르 사무실에서 열린 세계 여성의 날 패널 토론에서 나온 열망적인 비전입니다. WIN(Women In Nielsen) 직원 리소스 그룹이 주최한 이 토론회는 균형이 더 나은 세상을 만든다는 생각에 기반한 올해의 세계 여성의 날 주제인 #balanceforbetter를 중심으로 진행되었습니다.
During the session, an influential panel shared frank and humorous experiences from their business and personal endeavours, and ultimately affirmed that diversity and inclusion are integral to Nielsen’s DNA. Jyoti Jain (Analytics Lead, APAC, Johnson & Johnson) highlighted that men and women should not be pressured to conform to stereotypical gender roles in the workplace, and recruiters should exclude social demographic traits as hiring factors. This was supported by Lesley Ngai (Country Manager, Singapore and Malaysia, Tickled Media), who asserted that gender standards result in individuals being discredited for their unique personalities.
Kelli Nardis (Head of Marketing Science Analytics and Partnerships, Singapore, Facebook) encouraged our associates to invite women, minority group members or social introverts to speak out in the corporate space, especially when they detect that these people have something important to say. Chaitan Rao (Marketing Director, Singapore, Friesland Campina) stated that work environments need to be conducive for working moms, where firstly, they can join the firm easily and secondly, they can thrive and be respected as efficient and capable workers in their own right. Adding to this, Karen Chan (SVP of Digital, APMEA, C&J Clarks) advocated that corporations need to recognize women not just as workers, but also as mothers. Organizations and governments should also re-skill moms after long-term maternity leaves to equip them to remain competitive in a rapidly changing digital workforce while allowing her to spend more time with her family without shame.
남성이 가정에서 더 나은 파트너가 되도록 장려
어머니가 직장과 가정에서 모두 유능한 능력을 발휘하면 시간, 에너지, 자원이 부족할 수 있습니다. 유일한 남성 패널리스트인 차이탄은 남편이 아내를 존중하고 아내의 직업과 비직업적 열망 모두에 관심을 기울임으로써 자녀와 가족의 롤모델이 되어야 한다고 덧붙였습니다. 무의식적인 편견이 작용하지 않도록 의도적인 노력도 기울여야 합니다.
패널들은 또한 모성애라는 표현을 아버지도 포함하도록 변경하여 아버지도 어머니와 동등한 육아휴직을 사용할 수 있도록 해야 한다는 데 의견을 모았습니다.
여성들이 눈에 띄고 전문적인 기업 이미지를 유지할 수 있도록 지원합니다.
Career disruptions may occur at different phases of a woman’s life when she works from home to nurse her children, or handle other family commitments. Karen stressed on this, and also highlighted the importance of leading by actions-as long as one is able to deliver the output and contribute to corporate conversations, working from home should not be frowned upon. Competency and responsibility in what we do are thus core values. When this is the case, increased flexibility to work from home should be encouraged.
성 평등 싸움의 동맹으로서의 남성
결국, 남성 챔피언은 변화를 위한 준비를 갖추고 평등 대화에 참여함으로써 여성 의제에 참여해야 합니다. 차이탄은 비즈니스 맥락에서 기업이 성 평등에 대해 편안하게 이야기할 수 있는 문화를 조성함으로써 남성이 자신의 견해를 공개적으로 표현하고 여성의 고유한 사회적 상황을 배경으로 여성의 딜레마를 더 잘 이해할 수 있다고 강조하면서 이러한 결집된 외침이 필요하다고 역설했습니다.
The panel was followed by a fireside chat that focused on in-depth experiences in consumer understanding and socio-industrial developments. During the session, Dominique Barral, board member of Catalyx, held a dynamic and candid conversation with our associates, offering tips and tricks about empowering women to be more confident about themselves, boosting health and wellness and creating gender neutral office spaces. Dominique rounded up by attesting that it is crucial for companies to develop a culture of equality and inclusion that supports various opinions, skills and backgrounds, and where social differences are embraced. This enables associates to better understand clients’ diverse backgrounds and their needs and wants in context.
Ultimately, gender equality is crucial for business growth and successful economies, and sustaining a workplace environment that values the talents and perspectives of women is a role that we all play a part in. As a data and technology firm, Nielsen is able to gain deep insights about women’s motivations – to listen to their opinions and perspectives, and understand what is important to them. A glance back at our Consumer Confidence Surveys over the past five years shows women’s increasing confidence and influence. Let’s continue working together to march toward a #BalanceForBetter!
