Nielsen associates recently came together to dedicate almost 2,000 hours of volunteering in 28 countries and across 59 events to mark our second annual World Cleanup Day (WCD) event. WCD is part of a global movement to address the growing waste footprint in our communities.
Responsible management of our waste continues to be one of Nielsen’s environmental focus areas, with a goal of zero electronic waste to landfill by 2020. Grassroots events such as WCD are an extension of this promise, ensuring a top-down approach towards our waste footprint.
Our first WCD in 2018 laid the foundation that we continue to build on, moving us from driving awareness to taking action and having a greater impact in 2019. This year, we broadened our scope of work to include waste avoidance in addition to waste reduction. By helping to avoid the creation of waste completely, we’re able to move beyond intervention and into a wide spectrum of opportunities that fall in the prevention space.
닐슨의 글로벌 책임 및 지속가능성 담당 디렉터인 야미니 딕싯(Yamini Dixit)은 "우리는 데이터가 전 세계의 더 스마트한 시장을 형성하는 데 있어 엄청난 힘을 발휘할 수 있다는 것을 잘 알고 있습니다."라고 말합니다. "우리는 이러한 데이터를 선하게 사용하여 책임 있는 자원 관리의 필요성을 비롯한 지속 가능성의 필수 요건을 활용하는 새로운 성장과 혁신 기회를 발굴하기 위해 최선을 다하고 있으며, 전 세계 직원들의 에너지를 활용하여 지역 사회에 긍정적인 영향을 미칠 수 있어 자랑스럽습니다."라고 말했습니다.
Passionate regional and local leads from Nielsen offices around the world planned our 2019 WCD events, which included cleaning beaches, streets, local creeks, offices and arboretums. One team engaged with a local forest organization to clean branches infested with dark beetles that destroy spruce trees; another participated in an eco-brick project to reduce plastic waste; and yet another picked up trash around the city despite heavy rains. Nielsen employees collected more than 8,000 pounds of trash and connected with local experts and non-profits to hold awareness drives around waste prevention, reduction and proper disposal.
Our work to find new waste solutions continues to be part of Nielsen’s ongoing sustainability commitment and strategy. We understand that environment-based issues are vast and urgent, but opportunities to address these issues are also abundant. By engaging our associates at the grassroots level and collaborating across communities, we advance Nielsen’s responsible and sustainable practices across all aspects of our business, including how our environmental, social and governance (ESG) approach continues to track with the broader effect our insights have on the markets we serve. Nielsen can be a force for good, and by staying vigilant in our civic engagement, we hope to spark greater action into our future.
