닐슨, 아시아 태평양 지역에서 YouTube 모바일 인앱 측정 추가

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI

Singapore, 4 June 2019 – Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including 싱가포르, Belgium, Brazil, Bulgaria, Czech Republic, Greece, 홍콩, Hungary, 인도, Indonesia, Ireland, Israel, 말레이시아, Mexico, Netherlands, 뉴질랜드, Norway, Philippines, Poland, Puerto Rico, South Africa, Spain, Taiwan, 태국, Turkey and the United Arab Emirates.

Now available in 34 global markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of Digital Ad Ratings for YouTube’s mobile app was first made available in the United States in 2017, in Canada and Japan in October 2017, in the UK, France and Germany in January 2018, and in Australia and Italy on 1 September 1 2018.

With this global expansion, media buyers and sellers will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points (GRPs). Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings – enabling both media buyers and sellers to leverage truly comparable and deduplicated persons-based measurement across publishers in their media planning and execution. With this measurement, publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV.

닐슨 동남아시아 미디어 담당 전무이사 아네트 쿤스트는 "다양한 플랫폼과 디바이스에서 동영상 소비가 증가하고 있는 가운데, 마케팅 담당자에게 유튜브의 모바일 잠재고객을 독립적으로 측정할 수 있는 기능을 제공하게 된 것은 업계의 판도를 바꿀 수 있는 변화입니다."라고 말했습니다. "디지털 광고 등급을 확장하여 YouTube의 대규모 모바일 오디언스를 포함한 오디언스를 측정함으로써 아시아 시장의 광고주들은 전 세계 30개 이상의 시장에서 디지털 미디어의 영향력을 극대화하는 데 필요한 비교 가능성, 범위 및 투명성을 확보할 수 있게 되었습니다."