Oslo, 4 January 2019 – The steering group for the Radio Survey in Norway and Nielsen Media Research are pleased to announce that the launch of the new listener survey, Total Electronic Audio Measurement (TEAM) went “live” as planned on 1 January 2019.
The new survey is carried out on behalf of NRK, Bauer Media and the P4 group, and includes measurement and reporting of all types of audio content from the clients’ stations, from live to time-shifted, both broadcast, digital and podcast. The measurement is independent of the distribution platform and equipment used for listening as well as the listening location. Norway has thus received one of the world’s most comprehensive measurements of listening.
TEAM 설문조사는 다양한 라디오 방송국의 청취자 수, 청취 대상, 청취 시간 등을 기록합니다. 집, 외부, 별장 등 청취 장소와 교통 수단(후자는 2019년 중 시행 예정)을 구분할 수 있습니다.
The purpose of the survey is to provide a representative picture of the listening behavior of Norwegians living in private households. Data from the survey are suitable as a basis for both commercial and editorial analyzes, “says Ragnhild Herlofsen, commercial director of Nielsen Media Research.
“After the digitalisation of radio, listening in Norway is now more fragmented than before. With this as a starting point, we are pleased to be able to collaborate with Nielsen, which offers a measuring method designed for measuring listening in such a market,” says the leader of the steering group. Kristian Tolonen (head of analysis, NRK).
Listening via the media channels’ websites and applications is measured with a separate digital software (Software Development Kit), and will be reported to the clients as a supplement to the official listening figures.
예비 수치에 따르면 현재 라디오 청취율이 이전 측정치보다 다소 높은 것으로 나타났습니다. 이는 주로 측정 장비의 기술적 발전과 관련된 방법론적 개선이 복합적으로 작용한 결과입니다.
닐슨은 이전보다 더 정확한 청취자 사례 등록을 보장하는 소위 향상된 cBET 기술을 사용합니다. 그 결과, 음향적으로 까다로운 환경에서의 실제 청취뿐만 아니라 여러 가지 짧은 청취 사례도 캡처할 수 있습니다.
“These methodological improvements mean that we will now succeed in picking up more real radio listening, which we are of course happy about,” says Kristian Tolonen.
Official figures for this year’s first radio week (including 7 days of time-shifted listening) will be published on 14 January, and will be made available on the following website: https://beta.nielsen.com.
여러분과 함께 흥미진진한 라디오의 한 해를 기대합니다!
ABOUT NIELSEN
Nielsen is the world’s leading provider of market research and has services in over 100 countries. Nielsen provides its customers with strategic insight and a basis for better decisions by analyzing market developments and contributing to an understanding of consumers’ attitudes and behavior.
Nielsen Media Research has been awarded the contract for the delivery of the official listening figures for audio in Norway from 1 January 2019. The clients for the survey are NRK, Bauer and the Nordic Entertainment Group (P4 group). Based on the channels’ common vision of the most future-oriented and platform-independent measurement possible, Nielsen will thereby become a supplier of one of the world’s most comprehensive measurements of audio.
닐슨은 전 세계적으로 65년 이상의 라디오 측정 경험을 보유하고 있으며, 2005년부터 노르웨이에서 라디오 청취를 측정하는 데 사용된 PPM(Personal People Meter) 기술을 포함하여 100개 이상의 측정 기술 관련 특허를 보유하고 있습니다.
PRESS Contacts:
라디오 설문조사 운영 그룹 리더: 크리스티안 톨로넨(NRK) 이메일: kristian.tolonen@nrk.no
Commercial Director, Nielsen Media Research: Ragnhild HerlofsenEmail: ragnhild.herlofsen@nielsen.com= “ragnhild.herlofsen@nielsen.com”>
