Nielsen Marketing Cloud 올 4월 호주에서 출시

– Helping clients profile and digitally activate against their target audiences

SYDNEY, AUSTRALIA, 4 APRIL 2019 – On 11 April 2019 in Melbourne and 16 April 2019 in Sydney, global measurement company Nielsen will be hosting launch events for the Nielsen Marketing Cloud in Australia.

이번 행사에서는 데이터 활용의 도전과 기회에 대한 패널 토론이 있을 예정입니다. 멜버른에서는 데이브 롯지(The Media Store), 레베카 리조(Carsales), 샬라브 아트레이(Kraft Heinz)가 랜짓 라웅가니(Nielsen)와 함께 패널로 참여합니다. 시드니에서는 숀 플레이즈만(Annalect), 수지 카드웰(News Corp), 티모시 휘트필드(BurstSMS), 에이든 퀸(Nestlé)이 랜짓 라웅가니(Nielsen)와 함께합니다.

The Nielsen Marketing Cloud offers a data management platform with rich, proprietary Nielsen data sets, including Nielsen Homescan and Nielsen Consumer & Media View. Many information service companies offer cloud-based DMP services to their clients, but none have access to the data and analytics that Nielsen does.

호주에서는 Nielsen Marketing Cloud 을 통해 고객들이 서로 다른 데이터 소스를 통합하고 프로파일링 및 활성화 기능을 통해 정밀 마케팅 활동을 발전시킬 수 있도록 지원합니다:

1. 닐슨의 독점적인 86개 FMCG 카테고리와 헤비 및 라이트 구매자 유형, 소매업체 구매자, 브랜드 구매자, 프로모션 구매자, 휴면 구매자 등 다양한 구매자 그룹을 대상으로 합니다.

2. Across Nielsen’s expansive understanding of consumers’ attitudes, intentions, demographics and media behaviour in eleven industries – automotive, food and beverage, home and household, finance, beauty and fashion, health and fitness, sports, travel, technology, shopping and leisure.

Andrew Palmer, Head of Media Analytics said, “Marketers are asking for credible, meaningful and behavioural based data. As a consumer measurement company the ability to target these potential customers is a natural fit. Relevant, high-performing marketing relies on high-quality consumer and media data – and no one provides more accurate, validated data at scale than Nielsen. It’s in our DNA.”

“Using the platform, clients can achieve a richer understanding of consumers and audiences, more effective messaging and campaign optimisation. Marketers can leverage these insights to build their audience segments and activate them in real-time across the digital ecosystem. It is very exciting to provide, current and prospective clients a single platform to digitally activate across Nielsen media and retail data,” added Eugene Du Plessis, Commercial Director, Nielsen.

“We’re thrilled to bring the Nielsen Marketing Cloud launch to Australia – our tenth market globally and the third market in the Asia Pacific region. Globally we have helped brands and publishers plan, activate, and analyse audiences on the back of rich, behavioural, and purchase-based datasets that only Nielsen can offer. In a world-first, Australian clients will be able to profile their first party audiences against our Nielsen Homescan and Nielsen Consumer Media View datasets. This is a big deal.” added Ranjeet Laungani, Asia Pacific Commercial Leader, Nielsen Marketing Cloud.

Connecting data sources together can be difficult, but it is well worth the effort. To find out how Nielsen can help you register for the launch event here.