TV 구매, 판매 및 재고 관리 솔루션과의 손쉬운 통합을 제공하는 닐슨 엔터프라이즈 오디언스 API
New York, NY – April 9, 2018 – Nielsen (NYSE: NLSN) today announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles. As additional data sets emerge, the platform allows for rapid expansion to include new targeting capabilities. The API also supports standardized segments curated by industry groups such as the Advanced Target Standards Group (ATSG).
"닐슨 엔터프라이즈 오디언스 API는 오디언스 기반 구매 및 판매를 향한 마켓플레이스의 진화에 힘을 실어주기 위한 우리의 노력과 투자를 나타냅니다."라고 닐슨 제품 리더십 수석 부사장 Kelly Abcarian은 말합니다. "새로운 플랫폼은 새로운 고급 오디언스 마켓플레이스의 단일 데이터 소스로서 마케터와 이들에게 서비스를 제공하는 퍼블리셔가 가장 중요한 소비자 잠재고객에게 도달할 수 있도록 지원할 것입니다."
A key differentiator of the Nielsen Enterprise Audience API is the availability of Nielsen TV Universe Estimates for advertiser-defined audiences. In order for agencies to accurately plan and execute media campaigns beyond age and gender—and for media owners to appropriately value these advanced demographics—it’s imperative for everyone to know how many of these people actually exist. A foundational part of any advanced television platform, for example, is the ability to access these precise Nielsen population estimates at every step of the planning and buying process.
Enterprise software platform clypd is integrating the Nielsen Enterprise API into its solutions; while others, including Simulmedia 그리고 Videology, will be able to take advantage of this capability to easily connect and integrate with the API to power their advanced audience capabilities. By using Nielsen’s API, such platforms will be extending the availability of Nielsen‘s ratings data for custom advertiser-defined audiences, allowing users to create more targeted and optimized media buys, ultimately increasing the return on investment on ad spend for advertisers.
“Nielsen continues to be the gold standard in TV ad measurement. With Nielsen’s Enterprise Audience API, Simulmedia’s VAMOS platform will be able to convert that gold standard data into targetable audience segments across all national TV networks in the U.S. in a matter of seconds,” said Dave Morgan, CEO of Simulmedia.
"광고주들이 모든 비용을 면밀히 검토하고 더 높은 투자 수익을 요구하는 이 시대에, 미디어 판매자는 더 광범위한 오디언스 세그먼트를 제공할 수 있는 정확하고 시의적절하며 신뢰할 수 있는 독립적인 데이터를 필요로 합니다. 고객들은 닐슨 엔터프라이즈 오디언스 API를 통해 TV 오디언스 타겟팅의 차세대 진화를 추진하는 데 필요한 규모의 일관된 데이터에 더 간단하고 빠르게 온디맨드 방식으로 액세스할 수 있습니다."라고 clypd의 CEO인 조슈아 서머스(Joshua Summers)는 말합니다.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Media Contacts
Sal Tuzzeo, sal.tuzzeo@nielsen.com
