On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
쿠마르는 "닐슨 오토 클라우드를 통해 닐슨의 세분화된 데이터에 대한 놀라운 액세스와 J.D. Power의 인사이트가 더해져 고객을 위한 고가치 잠재고객을 창출할 수 있게 되었습니다."라고 말합니다. "이를 통해 고객 측정 플랫폼을 강화하여 선호하는 브랜드, 자동차 모델, 스타일, 기능 등 다양한 기준에 따라 자동차 구매자를 타겟팅할 수 있는 능력을 향상시킬 것입니다."
