We recently held our third case study competition at the University of Puerto Rico (UPR) – Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups (see photo above) chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses. We were able to build a high level of student interest by tapping into the “classic” rivalry between the two schools and creating an atmosphere of friendly competition.
올해의 사례 연구는 학생들에게 팀의 고객사인 아이스크림 회사 클래식 크리머리와 신흥 경쟁사인 딜라이트풀 데어리라는 두 개의 가상의 회사에 대한 과제를 제시했습니다. 학생들은 클래식 크리머리가 시장 선두를 유지하기 위해 취할 수 있는 잠재적 옵션을 제시받았습니다. 학생들이 발표한 프레젠테이션에는 닐슨이 제공한 데이터를 사용하여 추천 전략과 함께 주요 데이터 포인트가 포함되었으며, 이러한 추천을 뒷받침하는 데이터가 사용되었습니다.
이와 같은 사례 연구 경연대회는 닐슨 직원들에게 고도로 숙련된 다양한 학생들과 교류할 수 있는 기회를 제공합니다. 또한, 이 대회를 통해 학생들은 실제 닐슨 데이터를 분석하고 그 분석을 통해 스토리를 만들어내는 동시에 모든 직원이 '변화를 만들고, 자신답게 행동하며, 닐슨과 함께 성장할 수 있는' 직원 경험에 대해 배울 수 있는 기회를 얻게 됩니다.
“Judging and seeing the creative ideas demonstrated the importance of including students in this activity,” said Diana Lucas, SVP, Client Solutions, Nielsen, and a judge in this year’s competition. “It showcases the students’ skills and bolsters our overall Diversity & Inclusion strategy by ensuring we are attracting as many diverse candidates to join our organization.”
Recruitment is a key initiative in our overall Diversity & Inclusion strategy. For several years, our university recruiting teams, have hosted case study competitions throughout the nation, including at some Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), like UPR. The competitions, in addition to exposing students to Nielsen data, also provide an opportunity to network with Nielsen executive leaders and associates. Our diverse recruitment efforts were proven and recently recognized by DiversityInc, which named us one of the top 12 companies in the U.S. for recruitment, as well as a top 20 company for diversity and inclusion overall.
Michael Alicea, Nielsen’s EVP, Global Human Resources and Executive Sponsor of our university recruiting team at UPR, recognizes that diversity is a business imperative. “Businesses that bring diverse perspectives can help solve their clients’ biggest needs and win,” said Michael.
