Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week. At the world’s premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology, we showcased our research and innovations through mainstage presentations, live demos and lab media tours.
올해에는 여러 경영진이 무대에 올라 측정의 미래에 대한 새로운 소식과 향후 계획을 공유했습니다. 엔지니어링 및 전략 관계 담당 수석부사장인 Scott L Brown은 이번 행사의 디지털 할리우드 트랙에 참여하여 비디오의 가치 제안을 탐구했습니다. 또한, 켈리 애브캐리언 제품 리더십 수석 부사장은 멀티플랫폼 임원 패널과 함께 유료 TV, 광고 지원 OTT, 구독 기반 모델을 아우르는 다양한 TV 서비스를 위한 최고의 비즈니스 모델과 시청자 참여 전략에 대해 논의했습니다.
“We are really focused on not only helping our clients capture the consumer regardless what time of day, week or month they consume, but pulling that together into a complete single number to understand their total audience,” said Kelly.
Dave Bakula, SVP, Global Product Leadership & Industry Insights, Nielsen Music, also took the stage with prominent music and streaming executives to explore how streaming media has saved the industry. “Binge listening is what’s really driving music consumption and discovery, and the only thing that you are limited by is the number of listening hours in the day—which we see increasing dramatically,” said Dave.
Offstage, we held an interactive tour of the Nielsen Media Lab within CBS’s Television City research facility, where CBS tests all of its television pilots and where our researchers evaluate engagement of smartphone apps, OTT environments, music streaming services, virtual reality experiences, and more. We showcased the technology used in our favorite projects from this past year along with key insights.
At the Gracenote Lounge, clients were able to view interactive product demos, including booths for music, auto, sports and more. After hours, the space was transformed with music and drinks for the Gracenote happy hour.
Finally, we were excited to be honored at the Advancing Diversity Honors, which recognize companies, organizations and individuals in the media, advertising, marketing and entertainment communities who have activated successful and impactful initiatives to advance diversity. Angela L. Talton, Chief Diversity Officer, accepted the recognition at the event hosted by AdvancingDiversity.org, WomenAdvancing and MediaVillage. Learn more about the recognition.
사진 제공: 제이 블레이크버그.
