강력하고 통합된 사용자 인터페이스 제공
SYDNEY: JUNE 14, 2018: Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia.
L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.
Nielsen’s investment in L&J enables an unparalleled and powerful offering – combining Nielsen’s media measurement with L&J’s technology, to create a complete view on media analytics, advertising spend and campaign planning.
닐슨 인터내셔널 워치의 토니 페트라 부사장은 "이번 인수를 통해 측정 및 소프트웨어 관점에서 두 조직의 장점을 결합할 수 있는 기회를 얻게 되었습니다. 그 결과 전 세계 미디어 및 광고 업계에 가장 강력한 광고 정보를 가장 최신의 보고 도구를 사용하여 제공할 수 있게 될 것입니다.
Nielsen Australia’s Media Managing Director, Monique Perry, added, “Landsberry & James has long-standing relationships with Nielsen clients in Australia for software that drives powerful insights into our advertising intelligence and digital data sets. We have worked closely with Landsberry & James for many years and we warmly welcome their incredibly innovative and agile team to the Nielsen family.”
닐슨의 태평양 지역 CEO인 저스틴 사르겐트는 "우리는 정기적으로 제품 포트폴리오를 검토하여 현재와 미래의 고객 니즈를 충족할 수 있는 적절한 역량과 서비스를 갖추고 있는지 확인하고 있습니다. 최근 인수한 Gracenote와 Repucom(현재 닐슨 스포츠 및 엔터테인먼트)은 새로운 비즈니스를 성공적으로 도입하고 훌륭한 팀을 강화하며 궁극적으로 고객에게 강력한 혜택을 제공할 수 있는 우리의 능력을 보여줍니다."라고 말합니다.
David Landsberry, Landsberry & James CEO added, “For over 25 years, the Landsberry & James Group has been driven by an unwavering focus and big-picture vision; to bring our clients the very latest in technology combined with the most responsive service the industry has to offer. Now, as we stride forward into the future with Nielsen, this is the dawn of an exciting new era in which we will deliver our clients an unparalleled edge in products and services, worldwide.”
“We look forward to welcoming the L&J team into the Nielsen business and working closely together to enhance, enrich and cohesively deliver our media solutions to clients,” added Petra.
L&J is headquartered in Sydney, Australia and holds a client base of 80+ customers including major media agencies, advertisers and broadcasters all throughout the world.
미디어 홍보 담당자 재키 헬리커, jackie.helliker@nielsen.com, +61 403 074 864
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT LANDSBERRY & JAMES
Landsberry & James is an international provider of industry leading advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Headquartered in North Sydney Australia, Landsberry & James have a reputation for excellence in terms of products, innovation and service across four continents. Whether it be audience analytics, programmatic trading, AdIntel, media monitoring, planning/buying, campaign tracking, optimisation or dashboarding and visualisation; Landsberry and James’ products outclass competitors, maximise client opportunities and deliver ROI. Visit: www.lj-oz.com
