Engaging consumers and communities is critical to our purpose as a company. In order to provide measurement services that create greater efficiency for the clients and markets we serve—and yield greater prosperity for all—it’s imperative that we include people from diverse backgrounds in our measurement and our company. Crystal Barnes, SVP, Global Responsibility & Sustainability, recently discussed this multicultural approach as it relates to our overall Diversity & Inclusion strategy with Don Lowery, SVP, Community Engagements.
"제가 닐슨에 근무한 14년 동안 업계가 어떻게 변화했는지, 고객이 어떻게 변화했는지, 그리고 물론 기술이 어떻게 변화했는지에 따라 끊임없이 변화해 왔습니다."라고 Don은 말합니다. "변하지 않는 것 중 하나는 사람들이 어디에 있든 여전히 사람들을 측정할 수 있어야 한다는 것입니다."
As the conduit between our clients and consumers, Nielsen endeavors to raise awareness among all communities about Nielsen and the work that we do. To that end, Don highlighted our focus on connecting leaders across our business areas directly with communities to provide a broader understanding of how Nielsen works. Crystal noted the importance of this work to our business overall; diversity representation and inclusion was one of the top material areas for Nielsen as identified through our 2016-2017 non-financial materiality assessment.
Visit our Global Responsibility & Sustainability page on Nielsen.com, as well as our Nielsen Global Responsibility Report, for more information about how our environmental, social and governance (ESG) strategy is aligned across all our business objectives.
