This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. The day featured presentations coined “HER Talks” curated around the topics and themes of health and wellness, personal and professional development, wealth and philanthropy.
Nielsen’s research into consumer behavior allows us to connect with women, to hear their voices and learn more about their daily media and purchasing patterns. Women are connected consumers, with women over 18 in the U.S. spending nearly 8 hours a day consuming media—from their TV to their smartphone—in the first quarter of 2017, up from just under seven hours in the same period in 2015. Hogue’s “HER Talk” showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
"우리 비즈니스는 고객이 사람들이 무엇을 보고 구매하는지 이해하도록 돕는 데 초점을 맞추고 있습니다. 미디어 소비 및 구매 정보는 사람들이 일상 생활에서 어떤 투자를 하는지에 대한 인사이트를 제공할 수 있습니다."라고 호그는 말합니다. "수년 동안 닐슨은 여성들이 이러한 일상적인 투자에 어떻게 접근하는지 연구해 왔으며, 닐슨의 데이터를 통해 여성은 힘 있는 소비자이자 경제적 강자로서의 모습을 그려내고 있습니다. 여성은 일상적인 결정을 통해 가정뿐만 아니라 경제 전반에 영향을 미칠 수 있는 힘을 가지고 있습니다."
Morgan Stanley’s HER Day conference provided an interactive and immersive experience designed to connect attendees with the power of women voices, sharpen their life narrative, and contribute to their success and well-being. Along with Hogue, the day’s speakers featured a variety of leaders and influencers, including journalist and activist Gloria Steinem, cosmetic-line founder Bobbi Brown, and Morgan Stanley Wealth Management executives, Caroline Gundeck, Shelley O’Connor, Sandra Richards, Lily Trager and Kara Underwood.
출처
이 글의 인사이트는 다음에서 얻은 것입니다:
- Nielsen NPOWER/National Panel (Live+DVR/Time-shifted TV, DVR/Time-shifted TV, DVD/Blu-Ray Device, Game Consoles, Multimedia Devices 12/26/2016 – 03/26/2017),
- RADAR 133 (Radio 03/24/16 – 03/29/17),
- Nielsen Netview (PC 01/01/2017 – 03/31/2017), and
- Nielsen Electronic Mobile Measurement (Mobile 01/01/2017 – 03/31/2017).
