많은 기대를 모았던 보고서가 올해의 음악 분야를 종합적으로 다룹니다.
New York, NY – Jan. 11, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 Canada Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
닐슨 뮤직 캐나다 연말 보고서에 따르면 2016년 음악 산업은 2015년 대비 5.3% 증가한 총 오디오 소비량과 전년 대비 203% 증가한 온디맨드 오디오 스트리밍에 힘입어 꾸준하고 지속적인 성장을 경험한 것으로 확인되었습니다. 디지털 앨범과 디지털 트랙 판매는 감소했지만 스트리밍의 성장에 힘입어 올해 전체 디지털 음악 소비는 4% 이상 증가했습니다. 2016년에는 닐슨 집계 이래 처음으로 카탈로그 앨범 판매량이 현재 판매량을 넘어섰습니다. 또한 2016년은 2015년 대비 29% 증가한 총 바이닐 판매량으로 역대 최고치를 기록했습니다.
This year’s report shows that six of the top 10 best-selling albums for 2016 belong to Canadian artists, with Drake’s Views finishing at No. 1. This marks the first year since 2004 that the top selling album of the year came from a Canadian artist. Five of the top ten airplay songs also belong to Canadian artists, including Justin Bieber’s “Love Yourself,” which landed at No. 1.
Additionally, eight different Canadian artists had No. 1 albums on the Billboard Canadian Albums chart in 2016, including Drake, who spent 12 weeks at No. 1 – the most of any act this year. The Tragically Hip had two albums reach the top of the chart, including their latest release and their 2005 Yer Favourites album. Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen and The Weeknd also spent time at No. 1.
"2016년은 캐나다 아티스트와 캐나다 음악 산업 전반에 걸쳐 흥미로운 한 해였습니다."라고 닐슨 뮤직 캐나다의 책임자인 폴 셰이버는 말합니다. "스트리밍의 인기 증가부터 총 소비량 증가에 이르기까지 음악 환경은 놀라운 속도로 계속 진화하고 있으며, 내년에도 업계 트렌드를 추적할 수 있기를 기대합니다."라고 말했습니다.
2016년 닐슨 뮤직 캐나다 연말 보고서의 다른 주목할 만한 인사이트와 트렌드는 다음과 같습니다:
- Drake’s Views was the most consumed album of 2016 by far, with 457,000 total consumption units. The album spent 12 weeks at No. 1 during the year, and it narrowly edged out Adele’s 25 to become the highest selling album, while picking up the highest digital song sales for an album.
- Drake also set a new streaming standard this year. His album Views garnered over 290M streams, more than twice as many as Justin Bieber’s 목적, which was the second highest streamed album for the year. Views had more than 10M streams for each of its first eight weeks of release, and was the highest streamed album for each of its first 27 weeks of release. It had the highest one week stream total to date when it compiled over 22M streams in its debut week, an amount surpassed later in the year when The Weeknd’s Starboy picked up 27M streams in its debut week.
- The Chainsmokers were another act that achieved great streaming success this year. They landed the top two on-demand audio streaming songs of 2016, with “Closer” finishing first and “Don’t Let Me Down” in second. Their album Collage also comes in 10th on the consumption chart for 2016, despite only selling 6K units. The songs from the album totaled over 111M on-demand audio streams and over 550K digital song downloads.
- 디지털 음원 판매량은 2015년에 11곡이었던 것에 비해 2016년에는 30만 곡을 돌파한 곡이 4곡에 불과해 작년에 비해 감소세를 보였습니다. Sia의 "Cheap Thrills"가 선두를 차지했고, 루카스 그레이엄, 드레이크, 마이크 포스너의 노래가 그 뒤를 이었습니다. 그러나 2015년에는 단 한 곡에 불과했던 스트리밍 소비가 2016년에는 5천만 회 이상의 스트리밍 횟수를 기록한 14곡을 기록하며 여전히 강세를 이어가고 있습니다.
- Fans showed their support for The Tragically Hip. Their latest album, Man Machine Poem, and their 2005 best of release, Yer Favourites, both reached #1 on the weekly Billboard Canadian charts. Their overall album catalogue also sold over 250,000 units in 2016 and picked up over 67M streams.
- A pair of big albums from Canadian artists received the bulk of their consumption from album sales. Celine Dion’s Encore Un Soir is the No. 8 album on the YTD Overall Top 10 chart, with over 85% of its overall activity coming from physical sales. Leonard Cohen’s You Want It Darker, which spent three weeks at number one this year, received 78% of its total consumption from physical sales.
- 2016년에는 8명의 캐나다 아티스트가 빌보드 캐나다 주간 차트에서 1위에 올랐습니다. 드레이크가 12주 동안 1위를 차지하며 선두를 달렸고, 더 트래질리 힙은 두 장의 앨범으로 차트 1위를 차지했습니다. 다른 1위 앨범은 저스틴 비버, 빌리 탤런트, 셀린 디온, 숀 멘데스, 레너드 코헨, 위켄드의 앨범이 차지했습니다.
- Six artists had albums that sold over 100,000 units in 2016 – Drake, Adele, Celine Dion, Leonard Cohen, Metallica, and Beyoncé – compared to 10 in 2015. Adele’s 25 was the one release that reached that threshold in each year.
- 2016 marked the highest yearly vinyl sales to date, up 29% over last year. Bob Marley and The Wailers’ classic album Legend was the #1 vinyl title of the year, while albums from The Tragically Hip and Gord Downie each placed in the top five.
- While Rock continues to be a very strong genre in terms of sales, the streaming landscape is led by R&B/Hip-Hop. It is one of three major genres, including Dance/Electronic and Rap, where well more than half of its total consumption comes from streaming.
- 2016년에는 카탈로그 앨범 판매량이 전체 앨범 판매량의 51%로 처음으로 현재 앨범 판매량을 넘어섰습니다.
- 라디오에서 올해 가장 많이 재생된 상위 10개 곡 중 5개가 캐나다 아티스트의 곡으로, 2015년에는 단 한 곡에 불과했습니다. 저스틴 비버의 '러브 유어셀프'가 1위를 차지했으며, 알레시아 카라와 콜맨 헬의 히트곡이 큰 인기를 끌었습니다.
PRESS INQUIRIES
Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com
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