New York, NY – Nov. 8, 2017 – Today, Nielsen (NYSE: NLSN) announced that iHeartMedia, a leading global media and entertainment company, has signed a multi-year agreement for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets.
This multi-year agreement provides Nielsen’s radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.
닐슨의 시계 부문 글로벌 사장인 메간 클라켄은 "iHeartMedia는 닐슨의 최대 고객 중 하나이며, 이 관계를 확장하게 되어 자랑스럽습니다."라고 말했습니다. "우리 솔루션이 iHeartMedia가 방송국의 강점을 보여주고 라디오가 제공하는 엄청난 마케팅 기회를 입증하는 데 도움이 될 것이라고 확신합니다."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
연락처
고르키 데 로스 산토스, 닐슨, 646-654-4837, gorki.delossantos@nielsen.com
