New Deal Includes FOX O&O in Charlotte WJZY/WMYT
New York, NY – March 22, 2017 – Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement.
닐슨과의 관계를 확장함으로써 FOX의 소유 및 운영 방송국과 전국 영업 담당자 그룹은 지역 시청자에 대한 폭과 깊이를 제공하는 통화 측정을 활용하여 마케팅 담당자에게 광고 및 시장 가치를 입증할 수 있게 되었습니다. 이 계약에는 닐슨이 발표한 포터블 피플 미터(Portable People MeterTM) 기술과 셋톱박스의 데이터로 지역 TV 패널을 강화하여 훨씬 더 큰 표본 규모를 제공하고 시청률 충실도를 높이겠다는 계획이 포함되어 있습니다. 또한 지역 측정에 처음으로 옥외 시청자도 포함될 예정입니다.
The investments that Nielsen is making to Local TV are part of its overall strategy to deliver all-electronic measurement across all 210 DMA. This effort combines Nielsen’s gold-standard panels with the strength of big data sources to provide Local TV clients like FTS with stable and accurate data that help them better compete in the marketplace.
"FOX는 시청자에게 가치 있는 지역 콘텐츠를 제공하는 데 계속해서 앞장서고 있습니다."라고 닐슨 로컬 미디어의 전무이사 Jeff Wender는 말합니다. "이 전략적 계약은 FOX 텔레비전 방송국 그룹과 닐슨 사이에 존재하는 장기적인 관계와 상호 존중을 기반으로 합니다. 보다 전략적인 의사 결정과 광고주들의 ROI 증대를 위해 향상된 지역 측정 포트폴리오를 제공하게 되어 기대가 큽니다."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
폭스 텔레비전 방송국 정보
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
Media Contacts
고르키 데 로스 산토스, gorki.delossantos@nielsen.com, 646-654-4837에리카 킨, erica.keane@foxtv.com, 212-301-3613클라우디아 루소, claudia.russo@foxtv.com, 212-301-3997
