We are getting excited for the launch of Digital Content Ratings in Australia on July 25, 2017! This marks the next phase of understanding Australian consumers’ digital behavior in a constantly evolving media landscape. Supplementing the world-leading Digital Ratings (Monthly) measurement solution, clients will now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
이 솔루션을 통해 에이전시와 퍼블리셔는 프리미엄 디지털 인벤토리에서 보다 효과적으로 수익을 창출할 수 있습니다. 독립적인 측정 시스템은 디지털 광고의 구매와 판매에 대한 신뢰와 투명성을 제공하며, 궁극적으로 클라이언트의 수익 성장을 지속적으로 견인할 것입니다.
With all that in mind, we recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
Learn more about our digital audience measurement in Australia.
