Forbes recently released its annual list of the world’s most innovative companies, and we’re excited to announce that Nielsen has ranked 30th.
Since our founding more than 90 years ago, innovation has played a key role in our efforts to measure the behaviors of consumers in more than 100 countries around the world. And in today’s rapidly evolving marketplace—where new devices are changing both media and shopping habits—innovation has never been more important to serve our clients.
Over the last few years, we’ve developed and launched a suite of tools to measure the total audience across the new media landscape. Through artificial intelligence technology, ratings that measure across platforms, and partnerships with digital content providers, we’re empowering media companies and advertisers to plan, activate and measure content and campaigns.
We also recently unveiled the fast-moving consumer goods (FMCG) industry’s first truly open, cloud-based and highly scalable technology—the Nielsen Connected System. The new platform is designed to allow data to seamlessly flow in and out of the system, allowing our clients to work with third parties of their choice; and many of these collaborations are already happening through the Nielsen Connected Partner Program.
또한, Nielsen Innovate, our Tel Aviv-based startup incubator, has been an important innovation investment. Through the program, we’ve funded 19 tech startups since 2014.
포브스는 혁신 프리미엄, 즉 시가총액과 기존 비즈니스에서 발생하는 현금흐름의 순현재가치의 차이(크레딧 스위스 홀트의 독자적인 알고리즘에 기반)를 기준으로 순위를 매겼습니다. 이 차이는 회사가 계속해서 수익성 있는 새로운 성장을 이룰 것이라는 교육받은 직감에 따라 주식 투자자들이 부여하는 보너스입니다.
