Today, Nielsen’s senior vice president of professional services, Carol Gstalder, helped set the stage at The White House Council on Women and Girls’ first United State of Women. Featuring the President and First Lady, Oprah Winfrey, Billie Jean King, and Warren Buffett, the event celebrates what women have already achieved, and looks forward to what still needs to be done.
As part of our Data for Good (SM) initiative, Karen Kornbluh, Nielsen’s executive vice president of external affairs, and Leslie Krohn, senior vice president of consumer insights, recently met with the First Lady’s Office and the Council of Economic Advisers to present the Harris Poll’s International Women’s Day findings. This lead to an invitation for Gstalder to present data on changing attitudes about women in America at the White House United State of Women Summit.
Gstalder’s presentation looked back at Harris Poll data from the early 1970s and showcased significant changes in attitudes toward achievement for women and girls that have taken place in recent decades. She also highlighted the work still to be done.
Addressing the more than 5,000 attendees, Gstalder remarked, “The nation has come a long way in improving the lives of American women and girls since 1971, yet the data indicate the Nation is not done yet. The consensus is that women have the power to change their lives, the workforce, their communities and the world. To that end, there is an important role for business, non-profits, government, educators, the media and other public stakeholders. Today, a majority agree that together we can make a difference.”
Through our Data for Good strategy, Nielsen creates opportunities to share our insights about consumers with policymakers and civil society to make our country and economy stronger.
Nielsen has a lot to be proud of in our own journey to equity for women. This year, Nielsen was recognized by Diversity MBA for having both global and U.S. female representation at or above 50%, with women in over one-third of Nielsen senior leadership (senior vice president or higher) roles.
"'선한 목적의 데이터 활용'이라는 개념은 닐슨의 DNA에 내재되어 있습니다."라고 콘블루는 말합니다. "우리는 조직과 협력하여 기업이 더 나은 의사 결정을 내리는 데 사용하는 것과 동일한 전략과 빅 데이터 자산을 활용하여 직원들이 거주하고 일하는 지역사회에 영향을 미치는 글로벌 문제를 해결하는 데 도움을 줍니다. 여성과 소녀들을 위한 평등과 포용의 장벽을 허물면 가족, 지역사회, 세계 경제에 긍정적인 영향을 미칩니다. 여성연합에서 발표하는 것은 강력한 이해관계자들을 참여시켜 우리 고유의 기술과 자산을 활용하여 긍정적인 영향을 미칠 수 있는 여러 가지 방법 중 하나입니다."
