뉴욕, 뉴욕 - 2016년 2월 10일 - 닐슨(NYSE: NLSN)은 오늘 미국 내 약 30개 도시에서 사업을 운영하고 있는 전국적인 멀티미디어 기업인 허스트 텔레비전(Hearst Television)이 닐슨의 지역 텔레비전 측정에 대한 다년간의 갱신 계약을 체결했다고 발표했습니다. 이번 갱신은 미국 26개 TV 시장에 있는 허스트의 30개 방송국과 대부분의 TV 방송국의 디지털 하위 채널을 대상으로 합니다.
허스트는 이번 재계약을 통해 지역 인구 측정기, 시청자 할당, 코드 리더 및 다이어리 시장, 광범위한 분석 서비스 등 다양한 출처와 방법론에서 제공하는 닐슨 지역 시장 시청률 데이터에 지속적으로 액세스할 수 있게 되었습니다.
“For many years, Hearst Television has successfully relied on Nielsen products and services to provide our stations greater viewership insights and to assist in providing clients marketing solutions,” said Jordan Wertlieb, Hearst Television president. “Nielsen’s investments to improve measurement and offer greater depth into consumer trends is encouraging. The new Total Audience measurement is a good example of Nielsen’s commitment to that effort and is a welcomed asset as Hearst Television continues to expand its local content to more and more platforms and devices. We are pleased to extend our relationship for years to come.”“As one of the industry’s premier media companies and one of our most valued partners, we are pleased to renew our long-standing relationship with Hearst Television. We believe that our services will help Hearst capture incremental ad dollars and meet their strategic business priorities,” said Jeff Wender, senior vice president and managing director, local television, Nielsen. “Additionally, we appreciate Hearst’s support of the work we are doing to enhance our local market services. We are investing in these enhancements to better reflect the changing media landscape and help ensure the stability, reliability and utility of our ratings data.”
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Gorki De Los Santos; 646-654-4837; Gorki.delossantos@nielsen.com
