JAKARTA, October 19th , 2015 – Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
디지털 광고 등급은 디지털 광고에 대한 투명하고 실행 가능한 오디언스 측정을 제공하여 모든 디지털 스크린에서 실행되는 캠페인에 대한 매일 업데이트를 업계에 제공합니다. 디지털 광고 등급(DAR)은 컴퓨터와 모바일 기기에서 캠페인의 고유 잠재고객을 보고합니다.
Sizmek GRP 대시보드는 Sizmek의 광고 서버 데이터와 닐슨의 GRP를 통합적으로 보고 분석하여 광고 지출을 늘리거나 줄일 수 있는 위치를 결정할 수 있도록 도와주므로, 캠페인 목표를 달성하고 있는지, 성과를 개선하기 위해 무엇을 할 수 있는지 간단하고 편리하게 파악할 수 있습니다.
디지털 광고 산업이 계속 발전함에 따라, 특정 속성을 기반으로 광고를 구매하는 마케터도 동일한 수준의 세분화로 광고를 최적화하고 검증할 수 있어야 합니다. 지금까지 오디언스 측정은 연령과 성별에 국한되어 있었습니다.
“Audience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understand who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,” said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
GRP(총 시청률 포인트) 지표는 수십 년 동안 텔레비전 시청률 측정의 기반이 되어 왔으며, 온라인 마케터에게 도달 범위와 빈도를 파악할 수 있는 유용한 정보를 제공합니다.
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닐슨 소개
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
시즈멕 소개
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
