계약에 포함된 지역 TV 시청률, 소비자 인사이트 및 맞춤형 분석 정보
New York, April 20, 2015 – Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), one of America’s leading media companies, today announced that they have finalized a multi-year renewal agreement for Meredith to subscribe to Nielsen’s local television ratings.
메레디스가 소유하거나 운영하는 방송국은 지역 TV 측정과 함께 지역 소비자가 무엇을 구매하고 시청하는지에 대한 인사이트, 광고 지출 데이터, 프로그래머가 소비자의 시청 습관을 더 잘 이해할 수 있는 맞춤형 분석을 제공하는 도구에 액세스할 수 있게 됩니다.
"닐슨은 우리 방송국에 지역 시장 시청률 그 이상을 제공합니다."라고 Meredith Corp. 방송 그룹 부사장은 말합니다. "또한 방송국의 성공을 돕는 주요 지역 소비자 인사이트와 분석 시스템을 제공합니다."
닐슨의 로컬 미디어 부문 부사장 겸 전무이사인 Matt O'Grady는 "새로운 계약을 통해 Meredith와의 지속적인 파트너십을 더욱 공고히 할 수 있게 되었습니다."라고 말합니다. "Meredith 팀은 우리가 현지 시장 서비스를 개선하는 데 큰 도움을 주었습니다. 이러한 개선 사항에 대한 지원과 반품 경로 데이터와 같은 다른 데이터 소스를 예측 가능한 패널에 통합하는 것에 대한 탐색에 감사드립니다."
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
메레디스 코퍼레이션 소개
메레디스(뉴욕증권거래소: MDP, www.meredith.com)는 110년 이상 저널리즘 서비스에 전념해 왔습니다. 오늘날 Meredith는 방송, 인쇄, 디지털, 모바일, 태블릿, 비디오 등 다양한 배포 플랫폼을 사용하여 소비자가 원하는 콘텐츠를 제공하고 광고 및 마케팅 파트너의 메시지를 전달합니다.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith’s National Media Group reaches a multi-channel audience of more than 230 million consumers monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and the Company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.83 per share yields approximately 3.5 percent. Meredith has paid a dividend for 68 straight years and increased it for 22 consecutive years.
Contacts
닐슨
Diane Laura(646) 654-5759 diane.laura@nielsen.com
Meredith Corp.
Lauren Burt(515) 284-3125 Lauren.Burt@meredith.com
