In today’s world of big data, having data is only part of the equation. Having smart data—data that is understandable and actionable—and being able to access it quickly are helping companies be innovative and fast moving.
And that’s why we’re excited to announce the launch of application programming interfaces (APIs) for Nielsen’s overnight national and local TV data! Our new TV APIs open the door to our data, providing our clients faster, more flexible access to the raw numbers, as well as the ability to feed them into their preferred business intelligence tools or proprietary internal dashboards, such as financial forecasting tools, for smarter insights.
In the past, some clients have used scripted, programmatic APIs to “stitch” together data sources. However, this work was manual and complex. The new APIs will enable fast, flexible, on-demand access to Nielsen data. Additionally, clients can use the APIs to pull Nielsen data into their own internal databases, allowing them to conduct different kinds of ad hoc analyses.
"API는 고객을 위한 닐슨의 혁신에 있어 중요한 단계입니다."라고 닐슨의 미국 미디어 사업부 사장인 린다 클라리지오(Lynda Clarizio)는 말합니다. "우리는 새로운 수준의 개방성, 유연성, 속도 및 통합을 추구하여 고객이 필요한 데이터에 언제, 어떻게든 액세스할 수 있도록 하고 있습니다."
And our clients agree! “Technology and data are invaluable tools in today’s dynamic and complex environment, and we want to ensure that our brands and businesses have the information and customized reporting they need to support agile decision-making,” noted John Honeycutt, chief technology officer, Discovery Communications. “We are pleased that Nielsen is developing tools to meet industry needs and are excited to work with them on this important initiative.”
“As a beta client, we are thrilled that Nielsen has opened up data access via APIs,” said Thomas Ziangas, senior vice president, Research and Insights, AMC Networks. “We look forward to fully implementing Nielsen’s APIs, which have already shown the ability to greatly improve the efficiency of our daily workflow and help us uncover critical insights faster.”
"닐슨이 개방형 공통 API 표준에 초점을 맞춰 우리 팀이 매일 사용하는 데이터를 제공하는 것은 큰 진전입니다."라고 IPG 미디어브랜즈의 클라이언트 기술 담당 부사장인 빌 버거는 말합니다. "새로 발표된 API는 전국 및 지역 텔레비전 시청률 데이터 전송과 관련된 복잡성을 획기적으로 줄여주며, 새로운 기술은 데이터 웨어하우징과 같은 기존 사용 사례는 물론 동적 데이터 요구가 있는 애플리케이션을 위한 지연 시간이 짧은 온디맨드 데이터 액세스를 지원합니다."라고 말합니다.
“We are pleased to see Nielsen’s making important investments in APIs to better support their partners by making data access more open,” said Kevin Conroy, chief strategy and data officer and president, Enterprise Development at Univision. “More open access enables the analytics we need to tell richer and more accurate stories about our audience.”
닐슨의 전국 TV API는 다음 주에 출시되고, 11월에는 지역 TV API가 출시될 예정입니다.
